10.07.2022 - By Emilie Steckenborn
The Virgin Mary Bar is the world’s first luxury wellbeing bar group dedicated to inspiring people to ‘drink different.’ First opening its doors in 2019, the Virgin Mary Bar offers a variety of alcohol-free selections spanning cocktails, beers and other beverages—all in an atmosphere you’d expect from an elevated local Irish pub.
In today’s podcast episode, we discuss the sober social movement that inspired Founder Vaughan Yates to open The Virgin Mary Bar. In the second part of the interview, we discuss his target consumers and which global markets Yates believes are primed to embrace alcohol-free beverages.