Are you ready to create your first online course?

I hope so. Here is the truth, it’s not nearly as challenging as you think it is. I sat on creating my online course for too long. The push came when my patients started to ask for more support outside of the session. I started to create courses as additional tools to give my clients so that they could continue the work outside of the session.

 In the podcast episode, we talk about why one can create a course.

My encouragement is that you take time to focus on your why.

• Why do you want to start an online course?
• Who do you want to support in your online course?
• What type of change do you hope to make with your online course?

Ideas for online courses:

• Anxiety course for adults that struggle with worry.
• A co-parenting course for couples that are separating and need help with navigating challenges in their life
• Couples course for couples that are struggling with intimacy. The course can focus on the direct area with a mixture of videos and helpful worksheets that provide tools to improve the relationship.

 Get started with teachable to start an online course: https://teachable.sjv.io/c/2939662/1014938/12646

Hire an expert to help you grow your counseling practice with Fiverr:
https://go.fiverr.com/visit/?bta=267474&brand=fiverrcpa

Thank you for listening.
 
Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.
 
I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

·       Visit http://acounselorsjourney.com/be-a-guest/

·       Visit the website: http://acounselorsjourney.com/

·       Support the show: https://www.buymeacoffee.com/juansantos

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What are you doing to build your counseling practice as times are changing? 

 A therapy practice today is very different than practice 20 years ago. I want to share with you strategies that you can practice and implement to help you improve and level up your counseling private practice.

 Start a blog. Yes, you already know this. Yet are you doing it? If you are, is it an effective blog? To level up your blog, take time to create superior content, link to high-ranking websites, use video to support your reader and infographics such as infographics. 

 Marketing today is completely different than it used to be. One of those key differences Is the funnel system. Do you have a funnel system for your counseling private practice?

Below is a simple 2 part funnel system that you can start practicing today:

Step 1. The call to action.

Create an Instagram ad with a picture of the product. On the ad, spend time writing a quick description of the product and why it will help your ideal client. Typically, this can be a few paragraphs long.

When creating the copy for your ad, take time to:

• Utilize bullet points.
• Focus on speaking to your ideal client.
• Have a consistent font
• Have spacing in your words and line to make it easier to read.

This ad should have a button on it so that when your ideal client clicks on it, they are taken to step 2. The sales page.

Step 2. The sales page.

I like to treat the sales page as if It were two people hanging out with a potential buyer and sharing details of the product. The sales page can also be known as the key landing page that you want the user to be on when making certain decisions. Such as purchasing a course or registering for a counseling session.

The landing page is where the person goes after the click on the Facebook ad. The landing page should be detailed and include some of the below key points: credibility focused on your expertise, how counseling can help, a call to action such as a schedule button, and other key points that can help the person make the decision to schedule a counseling session with you.

Below are key points to include on your sales page:

• A detailed description of the product.
• Pictures of the product.
• If possible, a video sharing the product so that the buyer can have an inside look.

If you are searching for a professional to help you with marketing, logo creation, book covers, SEO, or any other support in your business. Check out FIVERR https://fvrr.co/3fwcyNa

If you are creating an online course or want to start coaching check out Teachable follow the link: https://teachable.sjv.io/c/2939662/1026230/12646

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Hire Me As Your Coach http://acounselorsjourney.com/private-practice-coaching/
• Visit the website: http://acounselorsjourney.com/
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Building a successful counseling business includes a lot of moving pieces. The podcast episodes help counselors in private practice level up their business and develop strong marketing strategies for the therapy business.  

Most of us can agree that the process of creating content can be time-consuming. Learn effective and creative ways to repurpose content.

Before diving in please know that the links shared below are affiliate links from parties that I trust and have used. 

• Gather all of your blog posts and organize them by topic. Once you do this, work to create a course from the information shared in the blog post. You can use Teachable (https://teachable.sjv.io/c/2939662/998787/12646) For instance if you gather blog posts that have to do with teaching kids how to build healthy esteem. The information in the blog post can be converted to a course, that teaches kids how to increase their self-esteem. From your end, you would simply have to create videos from the blogs that you have already written and a few handouts that would support the growth process for students in the course.
• Take time to ensure that your blog post has internal and external links. This simple addition can grow your readers and lead to stronger conversions.
• Hire an expert to help you level up your content. I use Fiverr (https://go.fiverr.com/visit/?bta=267474&brand=fiverrcpa). You can find professionals that can use the current content you have to run ads or repurpose it. For instance, if you have a social media account. You can hire a marketing expert through Fiverr that can create ads using the current content that you have as a way to boost conversions and build an income. In addition, you can hire a writer using Fiverr to create blog posts using the social media content that you already have created.
• Use old content to start an email list. Starting an email list is a great way to build a community and support others all while growing your business.
• Create short videos using your longer videos. This can make a long video shift to a more effective watch period for the user. For instance, you can pull the key points from the video to directly give the user what they are looking for.
• Gather multiple images or blog posts and transform the content into an infographic. For counselors, this can be a fun and inviting project. An infographic is simply a piece of art that gives the user education. For instance, you can have an infographic that shows 5 ways to practice self-care. The infographic can include words or five mini images.

Get started with teachable to start an online course: https://teachable.sjv.io/c/2939662/1014938/12646

Hire an expert to help you grow your counseling practice with Fiverr:
https://go.fiverr.com/visit/?bta=267474&brand=fiverrcpa

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Visit http://acounselorsjourney.com/be-a-guest/
• Visit the website: http://acounselorsjourney.com/
• Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

What do successful business owners do? 

What is their secret to creating success? 

I love reading and interviewing successful people. It's a great way to build relationships and learn.

From the interviews and years of experience, I want to share key practices that you can take on to grow into a successful person. Growing into a successful person directly helps to develop a successful business. 

• Have healthy personal habits.
• Focus on the end in mind.
• Create a strong friendship circle.
• Read and learn.
• Join a mastermind group.

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Visit http://acounselorsjourney.com/be-a-guest/
• Visit the website: http://acounselorsjourney.com/
• Support the show (https://www.buymeacoffee.com/juansantos)

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

How are you building your client caseload in your private practice? 

This episode talks about different ways to increase your client caseload in your counseling private practice without feeling overwhelmed. 

• Register your business on platforms like Goodtherapy.org or Psychology Today. These are great to get your practice started. You can pay monthly and use it as needed.
• Pay for Google ads. Having a Google ad helps to get your practice in front of more people. This increases the chance that someone will choose to work with your counseling practice.
• Create webinar. 
• Create a YouTube channel. 

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Visit http://acounselorsjourney.com/be-a-guest/
• Visit the website: http://acounselorsjourney.com/
• Support the show (https://www.buymeacoffee.com/juansantos)

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

No business wants to flop. 

Every private practice owner wants to build a successful counseling business without feeling overwhelmed. Think about your business. 

• What did you do to build a successful private practice?
• What are the marketing strategies that you used to start your counseling business?
• Have you developed passive income for your therapy business?
• Have you felt stuck in your private practice?
• Have you considered trying consulting to help you with your counseling business?

To build a successful practice in mental health, it's important to take time to understand why businesses may fail. In a way, this is kind of like learning from others. Some counseling businesses fail because they do not practice market research. Others fail in starting a counseling business because they do not have a structured business plan. A final reason counseling private practices may fail is because they are not financing their business.

To build a successful counseling business take time to focus on:

• Financing your private practice.
• Creating a business plan.
• Evaluate your business plan over time.
• Having a mission and vision statement for your business.
• Asking for help with starting your counseling business.
• Taking time to market your therapy business.
• knowing the market that you serve.

CLICK HERE

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Visit http://acounselorsjourney.com/be-a-guest/
• Visit the website: http://acounselorsjourney.com/
• Support the show (https://www.buymeacoffee.com/juansantos)

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

What is your next big idea when it comes to your counseling business?

• Is it that you want to start a counseling business?
• Are you ready to go from a solo to a group counseling practice?
• Are you wanting to write a book?
• Do you feel ready to create your own course focused on topics covered in your counseling practice?

I've worked with so many counselors in private practice that had big ideas. Over time one key variable connected them. The struggle to overcome the fear of putting the big idea into action.

Some counselors in private practice, feel insecure or worried that their idea will not make it. Or that they need more time to polish it before showing it to the world.

Ways to get out of your own way to create a big idea for your counseling business:

My hope is that the episode today gives you the strength to push your idea from the notepad to the world.

 

Are you interested in receiving help with your counseling business?

• Focus on 1 thing at a time.
• Work with a team that can support you and holds you accountable.
• Start with a trial of your big idea. Use this to test it out and tweak it as you move forward.
• Create products with the mindset of ongoing work. This way you do not have to worry about perfection. Instead the focus is on consistency.

CLICK HERE

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

• Visit http://acounselorsjourney.com/be-a-guest/
• Visit the website: http://acounselorsjourney.com/
• Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

When you start your counseling business take time to consider the creation of a marketing funnel.

The first to start when creating a funnel for your counseling private practice is to identify the ned result. The end result is what you hope to achieve.

Common end results for funnels include:

• Selling a course.
• Selling a book.
• Landing a client.
• Getting clients for a mastermind group.

Below is a clear step by step, sequence to follow for a sample funnel.

• Step 1. Create your initial call to action. The call to action is what you will use to grab attention. For instance, a Facebook ad sharing your counseling service.
• Step 2. Create a landing page. The landing page is where the person goes after the click on the Facebook ad. The landing page should be detailed and include some of the below key points: credibility focused on your expertise, how counseling can help, a call to action such as a schedule button, and other key points that can help the person make the decision to schedule a counseling session with you.
• Step 3. The last step is the goal. Once the potential client clicks on the call to action on the landing page, it will take them to your appointment calendar so that they can schedule an appointment. 

Are you interested in receiving help with your counseling business?

CLICK HERE

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

Visit http://acounselorsjourney.com/be-a-guest/

Visit the website: http://acounselorsjourney.com/

Support the show (https://www.buymeacoffee.com/juansantos)

Support the show

Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

I want to dedicate this episode to anyone out there who is an introvert, to some degree, and you really struggle with showing up in spaces. Take a step back and think about how you can build an outstanding private practice so you can serve others, live your best life, and spend time with friends and family. Whenever you feel good, then it's going to let you show up for all the people in your life, including your clients. 

Think About What You Love

Beyond a doubt, the first place we want to go to when it comes to being an introvert and marketing is thinking about what you love. What do you love to do? When it comes to thinking about what you love to do, write a list. Write things you like to do and write down things that you don't want to do. For instance, I love my YouTube channel. Whenever we can do things that we love, it makes the process a little bit more feasible and more manageable. 

Take A Step Back

The other area I want to cover when it comes to marketing as an introvert is taking a step back. I want you to just think about what you have been doing. Think about all the ways that you have engaged in marketing. As you think about them, write down which ones you like and which ones you did not like. You can even think about a rating system. We are identifying our target marketing strategy through past experiences.

Marketing Strategies For Introverts

One of my favorite ways to market as an introvert is through email marketing. Your emails will cultivate a relationship with existing clients and potential clients. Your email list can be a special place where you connect with individuals. Another strategy for marketing as an introvert is finding ways to be more comfortable. For instance, if you want to do a live, consider doing it with a partner. You can also consider doing a live video where you are not on the camera. We can still show up in loud spaces, but we can do it in a way that connects with us. 

Tune in as give more strategies on marketing and building your practice as an introvert. 

Are you interested in receiving help with your counseling business?

CLICK HERE

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://www.youtube.com/channel/UCpH3QleIl-DNDklzoNSvbTA
Visit the website: http://acounselorsjourney.com/

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Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

How important do you think website traffic is? Remember, website traffic is literally like cars coming to your business but in the online space. I believe a website gives you credibility. People tend to trust a company more when they have an online presence. Whenever you are looking to go somewhere or try something new, what's the first thing you do? Look them up online! If that business doesn't have a website, then it's hard to trust them. So, this episode is all about how to increase your private practice website traffic. 

Website traffic is critical because it will build your practice and help you serve your community better. There are certain things that you need be to doing to ensure you get enough website traffic. By the end of this episode, you will have strategies that you can put into play. The more people who make appointments with you and read your blogs, the better your community and business will be! 

Tip #1

Connect your social media accounts to your private practice website. That's going to boost your search engine optimization. YouTube is a fantastic way to increase your SEO, put out helpful content, and get more traffic to your website. Whenever you do your videos, you can have internal links and backlinks connected to them. When you do that, it tells the online world that you are relevant. 

Tip #2

Next, make sure that you craft irresistible headlines. Do your due diligence and get on Google. Use resources to check how your headlines will rank with Google. If you haven't already, I highly suggest checking out the work of Neil Patel. He has a Step-by-Step Guide to Writing Powerful Headlines. You can check that out HERE.

Tip #3

Now we are chatting all about long tail keywords. The difference between long tail and short tail is precisely what you're thinking – one is long, and the other is short. For instance, a short tail keyword would be "panic attack." While a longtail keyword would be "how to manage panic attacks at work." These longtail keywords will help people find your website when doing a specific search. 

Tune in for more tips about getting traffic to your website! 

Are you interested in receiving help with your counseling business?

CLICK HERE

Thank you for listening.

Please leave a wonderful review and subscribe to the podcast so that you never miss an episode in your journey of private practice.

I'm always looking for awesome counselors that are ready to share their story. Visit the link below, let's connect.

Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://www.youtube.com/channel/UCpH3QleIl-DNDklzoNSvbTA
Visit the website: http://acounselorsjourney.com/

Support the show: https://www.buymeacoffee.com/juansantos

Support the show