Podcast Advertising Playbook

A Deep Dive Into The Pricing of Podcast Ads

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Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot of confusion, so I thought it would be best for me to sit down and demystify it for you. this episode will cover:


  1. CPM pricing model in podcasts and who this benefits.
  2. The range of prices and why they are so vast.
  3. Why some smaller podcasts can charge more than others with larger download numbers.
  4. Why the pricing of podcast ads is different depending on the ad type and placement.
  5. How smaller shows can leverage bundling to create a win-0win situation for themselves and the advertisers.


    6. If you want to watch the live stream video, you can click here.


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    Podcast Advertising PlaybookBy Heather Osgood
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