Engineering Enablement by Abi Noda

A deep-dive on real-time feedback and personalized surveys | Max Kanat-Alexander, Or Michael Berlowitz (LinkedIn)


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Max Kanat-Alexander and Or Michael Berlowitz (Berlo), share how they gather both periodic and real-time feedback from developers.

Discussion points:

  • Overview of the listening channels used by Max and Berlo’s team - [00:00:58]
  • Origin story of the Developer Engagement and Insights team - [00:02:49]
  • Perspectives on volume metrics - [00:05:00]
  • How the periodic surveys work - [00:08:51]
  • Investment required to build the periodic surveys and real-time feedback - [00:14:20]
  • How results are handled - [00:15:28]
  • How the real-time feedback tool works - [00:21:40]
  • Where the idea for the real-time feedback tool came from - [00:25:15]
  • Building an MVP for the real-time feedback tool - [00:028:58]
  • Other stakeholders involved in triaging feedback - [00:35:40]
  • The experience developers have when encountering the real-time feedback tool - [00:37:34]
  • How feedback collected via surveys differs from that of the real-time feedback tool - [00:40:44]
  • Advice for other teams considering implementing this approach - [00:41:46]


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