This week Nick talks to Zoe Watkiss, Co-Founder of SunGod, the performance eyewear brand for Bike, Run, Snow & Everyday.

Zoe is a serial entrepreneur having launched Hats for the Hill whilst at university. She now divides her time between London and Verbier. Zoe founded SunGod with her now husband Ali to build a better performance eyewear company, through community and sustainability. Collaborations include Team Ineos, McLaren F1, The SAILGP Great Britain team and The England Rugby team. SunGod is now challenging the established brands for global market share. 

Zoe talks about her influences, and motivating factors that have contributed to SunGod becoming a genuine UK success story.

Zoe's book recommendation is The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

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