Podcast Advertising Playbook

A Discussion of Programmatic Ads at SXSW

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This final episode of our live at SXSW series isn’t one you’ll want to miss. 

First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss: 

  • Concerns with programmatic ads 
  • Why programmatic ads allow you to scale 
  • The importance of transparency 
  • Advancements in technology and what this means for podcast advertising 

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    Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing: 

    • The advantages of having everything in-house 
    • Podcast ads as middle-of-funnel marketing 
    • Running an advertising campaign that isn’t just podcast ads 

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      More of a visual person? Watch this episode on YouTube. 

      Ready to learn more? Check out our blog for more podcast advertising tips. 

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      Podcast Advertising PlaybookBy Heather Osgood
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