Experimentation, authenticity and humility. Wealthsimple sets an example of what marketers can achieve when they know who they are and have a clear vision of what they want. Despite disrupting the investing and financial advising market, they view themselves as filling a gap rather than a genuine disruptor. Tune in as Nick White, Head of Growth Marketing at Wealthsimple, explains the approach and vision behind the company approach to marketing, including how they separate, and then integrate, the art and science aspects of the practice.