By APEX Public Relations Inc.
The podcast currently has 74 episodes available.
In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal journey.
Ruth Javier Friesen is a Career Development Professional with more than five years of experience working with post-secondary students, women, and newcomers. In this time, Ruth has provided employment advice, settlement assistance, and facilitating connections to services and organizations. Ruth is also skilled in one-on-one career coaching, motivational training, workshop design and facilitation.
A guest speaker at IABC/Toronto and George Brown College, Ruth is passionate and dedicated to working with people, especially newcomers, to assist them with their professional development journey.
For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands.
Toronto Humane Society is more than an animal shelter - they are an educational resource and support system, a leading voice in animal welfare and accessible care. The organization is also a centre of excellence, a space where best practices and boundary-pushing knowledge meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other.
If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you.
Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science.
Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!
If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you.
Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.
Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s recently worked on, with voiceovers from Michael J Fox (English) and Celine Dion (French) ahead of the 2024 Paris Olympic Games!!
In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it.
Gain deeper insight into the world of Canadian Women’s sports in this latest conversation between host Ken Evans, and Canadian Olympians Diana Matheson and Jayna Hefford. Listen now.
...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication.
What were some of your favourite moments from the season? Comment below or DM us.
Catch us in the new year when we return with season 8!
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news.
Learn about how we can meaningfully move the needle on this, and so much more in the latest conversation between Ken Evans and Sarah Thompson.
In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.
Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation.
During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communications role now at The 519 - Canada’s most prominent 2SLGBTQ+ multi-service centre and a City of Toronto agency. He recently presented the Communicator’s Guide to Gender Diversity and Inclusion at the IABC World Conference 2023 in Toronto.
Dean continues to explore how his South Asian roots and queer identity interact with his life now as a settler, and for that, he finds himself turning to writing, art, and music.
Want to learn more about The 519 and their work? Check out the links below.
See their main website here and some of their resources and advocacy work below. Click here to donate to or support The 519.
The 519's Army of Lovers advocacy work: Anti-2SLGBTQ+ extremists are escalating their attacks on our communities – in Toronto, across Canada, and the world. Generations of 2 Spirit, queer and trans people have fought for our right to live in the light with pride and dignity. This Pride season, let’s get one thing straight: we’re an Army of Lovers, and we won’t back down.
The 519 Media Reference Guide: Co-created by The 519 with 2SLGBTQ+ community activists and leaders, the guide is informed by community conversations and will support anyone who wants to produce better journalism, champion inclusion, and expand their learning and allyship.
Creating Authentic Spaces: A Gender Identity and Expression Toolkit: This resource is designed to support screen readers. Our Creating Authentic Spaces toolkit and education program is part of our efforts to challenge transphobia and to foster environments that are inclusive of gender identity and gender expression.
Follow The 519 on social media:
Want to connect with Dean Lobo? You can find him on Linkedin here or Instagram here.
Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations, community, grassroots support and much more. Truly, raising the bar through open dialogues, dismantling misconceptions and meeting deep and visceral needs of our communities.
The podcast currently has 74 episodes available.
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