The Pivot with Ken Evans

The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we're joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.

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Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/

Debbie: https://www.linkedin.com/in/debbiebdrutz/

Ken: https://www.linkedin.com/in/kenneth-evans-1484082/

With Canadian sport continuing to be at the forefront of many recent headlines, some key questions are arising. From raising the standard in sports development to ensure we have the right balance between fun and competitiveness to integrating EDI forward practices and modernizing governance. And what does it—really—mean to foster community? How do we create greater accountability to ensure the betterment of our partners, team members, support systems, sponsorship dollars and developmental pipeline?

In this episode of The Pivot, we are joined by Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club,who discuss these incredibly pervasive topics. Given the marketing dollars in play and the reputations on the line, it's time we take a sober new look at sports.

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Matt: https://www.linkedin.com/in/matt-young-3a133310/

Paul: https://www.linkedin.com/in/paul-beirne/

Ken: https://www.linkedin.com/in/kenneth-evans-1484082/

#ThePivot with Ken Evans IS BACK and better than ever! Tune in now for a tip-top teaser of what you can expect in our seventh season, including a sneak peek at Episode 1: True Sports Development, with Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club.

In the coming months, expect salient content and industry insight from key senior marketing experts around a number of provocative topics. We will look at how marketing continues to evolve in the modern world!

Listen now: http://thepivotwithkenevans.libsyn.com/

And it's a wrap! What started in 2018 as a bit of an experiment is now in its 6th season. In this series of episodes, The Pivot engaged in conversations with a variety of compelling guests who truly embodied the meaning of Pivot ─ from municipal politicians to mental health scholars. Season 6 has been about showcasing not only the work and creativity of marketers but the parts of everyday life that can impact their practice and careers. Stay tuned for season 7 where we delve back into a full marketing and brand reputation series of shows.

Join us in this episode of the Pivot to wrap up an exciting season and talk about some salient episodes from this season.

The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in organizations. Having a big brand purpose and driving all your content towards it is the key for both B2C and B2B marketers. In this episode of the Pivot, we are joined by Drew Neisser, CEO and Founder of Renegade, a B2B marketing agency, and CMO Huddles to talk about how marketing and the role of the CMO have evolved over the past two years of living in a pandemic. He also shines a light on the micro-messaging vs the big brand idea, driving purposeful content, and how CMOs can be thought leaders not only externally for a brand but also internally for its people.

Join us in this episode of the Pivot to learn more about the CMO and their many faces.

On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we've been streaming more and more. As marketers continue to find ways to reach audiences where they are, how can we tap into these moments where many are already paying attention? In this episode Ken is joined by two experts from Roku, an APEX PR client, to discuss the state of streaming in Canada, including the rapid decline of traditional linear TV, and the streaming opportunities that are available to advertisers, marketers, publishers, and content producers. Listen in and hear from Mary-Anne Taylor, Head of Content Distribution – Canada, Roku Inc., and Christina Summers, Regional Sales Manager, Roku Canada.

Since recording this episode, Roku is now the #1 Streaming Platform in Canada and has well over 100 FAST channels in TRC.

In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master's degree in public health. During this time, she was struck by the way formal communications seemed to ignore marginalized groups and failed to address the concerns of less privileged communities. With this in mind, Samanta founded the On Covid Project, a community intended to share critical information in a way that was accessible and applicable to everyone. With empathy and community as their driving force, The On Covid Project was eventually renamed as the On Canada Project, and expanded to include consulting services. In this episode of The Pivot, Samanta and our host Ken Evans discuss the ways public health and government communications fell short during the pandemic, and what the On Canada Project is doing to fill the gap.

Dr. Tracy Vaillancourt, Tier 1 Canada Research Chair in School-Based Mental Health and Violence Prevention at the University of Ottawa has conducted research on the impact of the pandemic on schools and how can they recover from it. In the latest episode of the Pivot, she talks about how children and teachers are affected and sheds light on how our mental health has changed over the course of the past two years.

Tracy breaks down stressors and their effect on our mental health, not limited to adults but also for kids. Much of Tracy's research is primarily focused on bullying in school and how the shift from in class to virtual and now back in class affects kids and teachers. Join Ken Evans and Tracy Vaillancourt in this invigorating episode.

In this episode of The Pivot, our host, Ken Evans, sat down with Sarah Krafman, Sr. Director of Brand Strategy and Communications from one of Canada's favourite start-ups, Endy! Join us as we dive into the world of ecommerce marketing and learn what it takes to change consumer buying habits for big-ticket purchases like mattresses, traditionally bought in store. Sarah gives us an inside look in to how Endy came to be and how the brand captured their target audience's interest through digital marketing, influencer content and subway ads. Endy has become a disruptor in its industry and is an excellent example of how a holistic marketing and PR approach can help brands shake up consumer expectations and become a fan favourite.

Ritesh Kotak has dedicated his career to exploring how technology could be used to create public safety and trust between our communities and public institutions. He quickly realized there is a gap in the public's knowledge on how to protect themselves from cybercrimes and the importance of cybersecurity. Ritesh joined us on The Pivot to share his knowledge about maximizing the benefits of technological advancement to connect communities while learning the key role cybersecurity plays in protecting us from some of the pitfalls of technology. As our society relies on technology more than ever to facilitate connections between communities and institutions, whether that be online education, telemedicine or accessing legal support digitally, we must learn to build a digital first infrastructure focused on the safety of users.