Before an event career change, there’s the quiet discomfort and desire. The sense that what once lit you up no longer fits. In this first part of a two part series, I'm exploring why event professionals desire change and what it really looks like when that desire begins to surface. If you’re successful on paper but something feels off...this one’s for you.

Get a copy of my NEW FREEBIE: The Iconic Events Career Evolution Guide

Get this powerful, no fluff (and not so basic) guide for event pros craving more. Whether you're shifting sectors, re-entering after a break, or finally ready to go after big events, this guide will help you get started:

https://iconicevents.thrivecart.com/the-iconic-events-career-evolution-guide/

Sign up to my masterclass on August 7! Your Iconic Era: Career Resets, Pivots, and Expansions In & Into the World of Major Events

https://lu.ma/7xa327ck

Get on the waitlist for my upcoming group program! 

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks. 

⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events⁠⁠

Support Laura:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠https://www.lauralloydevents.com⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/lauralloydevents⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@laurayarbroughlloyd⁠

You're about to disappear into a long haul event bubble, and this episode is your prep guide. Not just another “pack protein bars” checklist, this is the BTS of what it takes me personally to show up, stay grounded, protect my energy and keep my career and business moving. I’m sharing how I prep emotionally and practically, how I approach the work with joy, how I build onsite culture, and more. Whether it’s your first long gig or your tenth, this one’s for the event pros who aren’t just trying to survive iconic events but build a career within them.

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠⁠⁠⁠⁠

Sign up to my masterclass series!

The IconicEvents® Warmup is a quarterly masterclass series to help you with all things event career. The next is in August!

⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/iconic-events-warmup⁠⁠⁠⁠⁠⁠

Get on the waitlist for my upcoming group program! 

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks. 

⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events⁠⁠

Support Laura:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠https://www.lauralloydevents.com⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/lauralloydevents⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@laurayarbroughlloyd⁠

What do the Super Bowl, Paris Fashion Week, and Sundance Film Festival all have in common? A lot more than you think. In this episode, I'm talking shared strategies, patterns, and behind the scenes structures that make the world’s most iconic events actually iconic and how you can apply these lessons to your own work, no matter your role or sector. Whether you're an event pro aiming for the global stage or just obsessed with how epic moments come together, this episode will help you think bigger, bolder, and more cross-sector than ever.

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠⁠⁠⁠⁠

Sign up to my masterclass series!

The IconicEvents® Warmup is a quarterly masterclass series to help you with all things event career. The next is in August!

⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/iconic-events-warmup⁠⁠⁠⁠⁠⁠

Get on the waitlist for my upcoming group program! 

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks. 

⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events⁠⁠

Support Laura:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠https://www.lauralloydevents.com⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/lauralloydevents⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@laurayarbroughlloyd⁠

You’re great at what you do in events. You’ve built a name, mastered the chaos, and delivered the wow moments. So why does it suddenly feel like… something’s missing? This episode is for the event pro who feels a quiet tug toward something deeper, bigger, more aligned. I’m breaking down what this moment really means, why it hits event professionals so hard, and how to navigate the "gray zone" without burning it all down.

Join my masterclass on July 24, 2025 to go deeper on this topic!

You’re ready for more. A bigger role. A different sector. A new rate. Or maybe a full reintroduction after time away or maybe you are being underused. This masterclass is for event pros who aren’t starting from scratch but are ready to start again to create an iconic events career and a new era. https://lu.ma/7xa327ck

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠⁠⁠⁠

Sign up to my masterclass series!

The IconicEvents® Warmup is a quarterly masterclass series to help you with all things event career. The next is in August!

⁠⁠⁠⁠⁠https://lauralloydevents.com/iconic-events-warmup⁠⁠⁠⁠⁠

Get on the waitlist for my upcoming group program!

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks.

⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events⁠

Support Laura:

⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠⁠⁠

Website: ⁠⁠⁠⁠https://www.lauralloydevents.com⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠https://www.instagram.com/lauralloydevents⁠⁠⁠⁠ and ⁠⁠⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠⁠⁠

Youtube: ⁠⁠⁠⁠https://www.youtube.com/@laurayarbroughlloyd

In this episode, I’m diving into some of my favourite details of two iconic spring events, the London Marathon and the Met Gala. I’ll share insights on things like the Met Gala's meticulous seating chart (did you know it takes 6 months to perfect?) and the incredible logistics behind managing elite athletes at one of the world’s biggest mass participation events. Plus, I’ll highlight the variety of event management roles that make these events happen seamlessly. Once you go into more detail, it's hard not to look at these legendary events the same way. Tune in for a deeper look into what makes them so special!

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠⁠⁠

Sign up to my masterclass series!

The IconicEvents® Warmup is a quarterly masterclass series to help you with all things event career. The next is in August!

⁠⁠⁠⁠https://lauralloydevents.com/iconic-events-warmup⁠⁠⁠⁠

Get on the waitlist for my upcoming group program!

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks.

⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events

Support Laura:

⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠⁠

Website: ⁠⁠⁠https://www.lauralloydevents.com⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/lauralloydevents⁠⁠⁠ and ⁠⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠⁠

Youtube: ⁠⁠⁠https://www.youtube.com/@laurayarbroughlloyd

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 5 of this segment, I sit down with London based freelancer, Anna Cottle, who recently worked at Unstoppable, a women’s only boxing event at Albert Hall. We discuss Anna's experiences working at high profile events and the various roles she has taken on throughout her career in a very interesting event career path. Anna shares valuable insights on networking, the importance of being proactive in seeking opportunities, skills necessary for success in the event management industry, and the significance of intentional career planning. 

Connect with Anna: 

LinkedIn: https://www.linkedin.com/in/anna-cottle-a687074a/

Website: https://www.typinginthenight.co.uk

Instagram: https://www.instagram.com/typinginthenight

In The IconicEvents® Series, I sit down with event professionals from rising talent to industry leaders who’ve worked behind the scenes at some of the world’s most iconic events, from global sporting events to red carpet premieres. You’ll hear firsthand what it takes to make these events happen, the career moves that got them there, and the insider lessons you won’t find anywhere else. Whether you’re just starting out or leveling up, this series will help you step into your iconic events era.

Connect with Laura:

LinkedIn: ⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠

Website: ⁠https://www.lauralloydevents.com⁠

Instagram: ⁠https://www.instagram.com/lauralloydevents⁠

Podcast: ⁠https://open.spotify.com/show/5NlMVdhKnrF5Gsto2vfEio?si=k_MVgyj5RdOvX0UsB2t8VA⁠

YouTube: https://www.youtube.com/@laurayarbroughlloyd

Support Laura: ⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠⁠

Freebie: https://www.lauralloydevents.com/findvipevents

We all know the venues where history has been made and the whole world watches. In this episode, I'm talking about what makes a venue truly iconic and what that means for you as an event professional. These venues separate the regular portfolios from the great ones, give you stories to tell just like the walls of the venues, and have in-house event teams that can teach you a lot.

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠⁠

Work at the world's most iconic events:

SIGN UP to my 8 week 1:1 program to create an iconic event career and work at epic events:⁠ ⁠⁠⁠https://lauralloydevents.com/work-at-vip-events⁠⁠⁠⁠

Sign up to my masterclass series!

The IconicEvents® Warmup is a quarterly masterclass series to help you with all things event career.

⁠⁠⁠https://lauralloydevents.com/iconic-events-warmup⁠⁠⁠

Support Laura:

⁠⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠⁠

Connect with Laura:

LinkedIn: ⁠⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠⁠

Website: ⁠⁠https://www.lauralloydevents.com⁠⁠

Instagram: ⁠⁠https://www.instagram.com/lauralloydevents⁠⁠ and ⁠⁠https://www.instagram.com/aflairforvipevents⁠⁠

Youtube: ⁠⁠https://www.youtube.com/@laurayarbroughlloyd

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 4 of this segment, I sit down with Amanda Paige, currently based in Riyadh, Saudi Arabia. We discuss Amanda's journey from Canada to the Middle East, her experiences working at iconic events like the Formula One Grand Prix, and the rise of music festivals in Saudi Arabia. Amanda shares insights on networking, how she has landed iconic event roles, the importance of hospitality in event management, and more. The conversation highlights the significance of iconic events in shaping careers and offers valuable advice for aspiring event professionals.

Connect with Amanda: 

LinkedIn: https://www.linkedin.com/in/amanda-paige-events/

In The IconicEvents® Series, I sit down with event professionals from rising talent to industry leaders who’ve worked behind the scenes at some of the world’s most iconic events, from global sporting events to red carpet premieres. You’ll hear firsthand what it takes to make these events happen, the career moves that got them there, and the insider lessons you won’t find anywhere else. Whether you’re just starting out or leveling up, this series will help you step into your iconic events era.

Connect with Laura:

LinkedIn: ⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠

Website: ⁠https://www.lauralloydevents.com⁠

Instagram: ⁠https://www.instagram.com/lauralloydevents⁠

Podcast: ⁠https://open.spotify.com/show/5NlMVdhKnrF5Gsto2vfEio?si=k_MVgyj5RdOvX0UsB2t8VA⁠

YouTube: https://www.youtube.com/@laurayarbroughlloyd

Support Laura: ⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠⁠

Freebie: https://www.lauralloydevents.com/findvipevents

Major iconic events aren’t for the easily rattled. The best in the events industry own situations instead of letting a situation own them. If you want to stand out in high profile events, developing the IT factor and mindset that keep you calm, sharp, and in control when everything is on the line will separate you from the rest. Let’s talk about how to build that unshakable event pro mentality, which is definitely a skill that can be built and not just luck or natural confidence.

Sign up to my masterclass series!

The first of my masterclass series, The IconicEvents® Warmup. The first in the series is a 90 minute masterclass/workshop "How to Work at International Event sin 2025"

⁠https://lauralloydevents.com/iconic-events-warmup⁠

Get a copy of my epic freebie:

Want to create an iconic event career with epic events? Here is the Mini Iconic Event Career Workbook: ⁠⁠⁠https://lauralloydevents.com/findvipevents⁠⁠⁠

Work at the world's most iconic events:

SIGN UP to my 8 week 1:1 program to create an iconic event career and work at epic events:⁠ ⁠⁠https://lauralloydevents.com/work-at-vip-events⁠⁠⁠

Support Laura:

⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠ ⁠⁠

Connect with Laura:

LinkedIn: ⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠

Website: ⁠https://www.lauralloydevents.com⁠

Instagram: ⁠https://www.instagram.com/lauralloydevents⁠ and ⁠https://www.instagram.com/aflairforvipevents⁠

Youtube: ⁠https://www.youtube.com/@laurayarbroughlloyd

Welcome to The IconicEvents® Series, a special segment of A Flair for VIP Events. In Episode 3 of this segment, I sit down with Courtney Jackson who shares her journey from starting in venue management to becoming the Chief Operating Officer of a company that specializes in delivering exceptional VIP services for artists. The conversation delves into the intricacies of music touring, the importance of soft skills in event management, the challenges of balancing work and personal life and insights for aspiring event professionals on how to break into the industry and succeed in their careers.

Connect with Courtney: 

LinkedIn: ⁠https://au.linkedin.com/in/courtneysjackson

In The IconicEvents® Series, I sit down with event professionals from rising talent to industry leaders who’ve worked behind the scenes at some of the world’s most iconic events, from global sporting events to red carpet premieres. You’ll hear firsthand what it takes to make these events happen, the career moves that got them there, and the insider lessons you won’t find anywhere else. Whether you’re just starting out or leveling up, this series will help you step into your iconic events era.

Connect with Laura:

LinkedIn: ⁠https://www.linkedin.com/in/laurayarbroughlloyd⁠

Website: ⁠https://www.lauralloydevents.com⁠

Instagram: ⁠https://www.instagram.com/lauralloydevents⁠

Podcast: ⁠https://open.spotify.com/show/5NlMVdhKnrF5Gsto2vfEio?si=k_MVgyj5RdOvX0UsB2t8VA⁠

YouTube: https://www.youtube.com/@laurayarbroughlloyd

Support Laura: ⁠⁠⁠⁠https://www.buymeacoffee.com/laurayarblloyd⁠⁠

Freebie: https://www.lauralloydevents.com/findvipevents