(Sponsored by GRAPHICS PRO EXPO) A great friend of the show Jay Busselle will be joining the 2 Regular Guys this Friday to discuss the Better Story about you and your business. Everyone has heard by now that you have to tell the Story of Your Business. Jay will be joining us to tell us how to tell that story better.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * DAX has announced two of three dates for 2022DAX Kansas City - February 25-26DAX Chicagoland - April 22-23DAX Minnesota - To Be Announced* Note from a listener. We love this stuff! A review on your podcast player of choice would be awesome. I recently started listening to your podcast because I have an hour commute (one way) three days a week. I send all of your dad jokes to my husband who then shares them with his employees. Keep them coming! Thanks for all you do to make us solopreneurs look like superstars.”Dad Joke: What is a thousand times better than Instagram?Instakilogram

Telling a Better Story Aaron: Welcome to the show our good friend Jay Busselle. Jay, you’ve been on the show many times, but for any of our new listeners, share a little bit about your background.Terry: Jay, talk to us about the concept of telling your personal and business story.Aaron: Since you’re here today, some businesses obviously get this wrong. Where as business owners are we going wrong with this?Terry: Something you talk about in your seminars is the PROMO-mercial? What exactly is that?Aaron: Can you share with us your method or this formula?Terry: Can you give us an example?Aaron: How can our listeners apply this idea?Terry: Where else could our listeners use or apply this PROMO-mercial idea?Aaron: Jay, how can our listeners reach out to you?

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#5Things

5 Reasons to Share the Story of what you do Now From Erich Campbell - ErichCampbell.comSomeone can benefit from your experience at any stage. - Experts need fresh perspectives from newbies, newbies need the benefit of expert experience.Telling your story humanizes you and what you do. People buy from people. Sharing builds trust.Formulating your message helps you clarify your position and purpose. Teaching/Explaining helps you learn.Speaking with an uninitiated audience in mind helps you remove jargon and buzzwords.Your passion is infectious; share what you love with passion and people will resonate with it.

Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at [email protected], Contact Us or at our