A Founder's Lab

Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge!

In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making. Sometimes failure teaches us more than success ever could.

🔥 What You'll Learn:

- Why my manufacturing-focused email campaign had low reply rates

- The technical issues I discovered that hurt my results

- My strategic pivot from manufacturing to helping in-house marketing teams

- How I'm repositioning to serve CMOs, VPs, and heads of marketing

- My new approach: A/B testing different company sizes and messaging

- Why "failure" only happens when you quit

💡 Key Takeaway: A fail never means give up. The definition of fail is the day you decide to give up and quit.

This is real entrepreneurship - messy, unpredictable, but full of learning opportunities. I'm pivoting my 4-week program to help in-house digital marketing teams become strategic thinkers and avoid layoffs.

Coming up: One-on-one founder conversations and what I've learned in 60+ days on this channel.

Drop a comment below - what challenges are you facing in your business? Would you like to see more challenge content?

#entrepreneur #solopreneur #businesspivot #30daychallenge #digitalmarketing #startup

Lots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA and what I decide moving forward.

Comment below and let me know your questions - and hey join me in this challenge!

If you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students.

I decided to finally go all in on group coaching and this is my way of moving from 1:1 deliverable client work to group coaching and you're watching my entire process.

This is week 2 of my 30 Day Beta Launch Challenge yo!

Hey I'd love it if you wanted to join me here - if you've never launched anything but always wanted to - check me out and let's do this together!

In this episode, Janet Bartoli introduces her 30-day challenge aimed at launching a beta program for digital marketing professionals in the manufacturing industry.

She shares her motivations, the structure of the program, the technology tools she will use, and her weekly tasks to ensure accountability and progress.

The conversation emphasizes the importance of overcoming fears associated with launching new initiatives and she's inviting you to join her in the challenge!

In this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a long-game entrepreneur. From “The Dip” to mental thermostats to scaling without burnout, this is a no-fluff conversation for founders who want to grow smart—and stay sane doing it.Show Notes and Resources:Brian's Cell Phone: +1 704-804-3287GoBeyondSEO: https://gobeyondseo.com/ Connect with Brian on Linkedin: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230/

Welcome to A Founders Lab

Think SEO is dead?

Think again—organic search is still huge, but 59% of Google queries now end without a click. In this video, I’m sharing three smarter marketing channels you need to invest in for 2025 to diversify your traffic and reach your ideal customers where they already are. From a strategic YouTube video plan to “zero‑click” brand touchpoints, these frameworks will ensure you’re not putting all your eggs in one SEO basket.

If you're still trying to serve everyone, you're falling behind. Want to Amplify Your Brand? Head over to https://www.bartoliconsulting.com/amplify I break down why niching down isn’t just a smart move—it’s essential for scaling your service-based business. I’ll share the exact process I used (including the niches I tested and dropped), how to know when a niche isn’t working, and what finally helped me grow faster with less effort.#nicheresearch #entrepreneurship #businessgrowth

In this episode of A Founders Lab, Janet Bartoli goes right at her own mindset shifts that have held her back.

• If you’re a solo founder, creator, consultant, or service provider… and you’ve been stuck in your head trying to get traction—this is for you.

• These 3 mindset traps held me back for years. I’ll share what they are and how to break free from them.

  
  

  I also share a few great resources to help you, the founder, make it through the tough times.

Struggling to stay sharp on sales calls? In this video, I’ll walk you through my exact pre- and post-call process using Fathom.video and ChatGPT—the two tools I never get on a sales call without. You’ll learn how to run smarter calls, prep faster, avoid rookie mistakes (like talking too much or asking cringey small talk questions), and actually close more deals. If you're doing any kind of sales calls, you need to watch this.✅ How to automate your call notes✅ What NOT to do on a sales call✅ How ChatGPT can act as your personal sales coach