A Founder's Lab

A Founder's Lab

By Janet BartoliBusinessEntrepreneurship
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A Founder's Lab episodes

  • Why I’m No Longer Building This for Clients

    Welcome to the reset.

    This trailer episode is where I tell the truth — about how this show started, what it was originally meant to be, and why I’m shifting direction now.

    I originally launched this podcast to support my consulting business in the B2B space (which I still run). But somewhere along the way, I realized I wanted to speak to a different group:
    Founders. Creators. Consultants. The ones building something new — and trying to do it smart.

    In this episode, I’ll share a bit about my journey — from corporate to laid off (3x), to landing clients like StubHub, and building my business from scratch — and how this show is now focused on helping you build real systems, launch authority platforms, and skip the hard lessons I had to learn the long way.

    If you're trying to figure out how to grow your business without burning out or guessing your way through it — you're in the right place.

    4 min
  • 🚨 How to Avoid Getting Burned by a Marketing Consultant or Agency
    All too often I hear so many small and medium businesses getting ripped off from their marketing agencies. In this episode, I'll share with you 11 Things to Look Out for and I'll address what to do if you were burned by one of these bad agencies.
    Show Notes:
    Recommended Links:
    1. Amplify your brand head over to bartoliconsulting.com/amplify to take advantage of my free 3 part video series on helping you amplify your brand.
    2. Head over to my YouTube channel https://www.youtube.com/@janetbartoli
    32 min
  • 1:1 With Adam Levin of Information Experts
    Today I am interviewing Adam Levin, founder of Information Experts and NexCo National Adam has been in business since the late ‘90s - he’s been in the website building game for some time, lots has of course changed, and he shares a few really insightful and helpful bits for those of you just getting started.
    You can reach Adam via email [email protected]
    Or by visiting his website, informationexperts.com
    21 min
  • Survive 2025: Stop Relying on Just Google to Find Customers
    Are you still relying solely on Google Search to drive customers to your business?
    In this episode, we deliver a wake-up call for business owners stuck in the one-channel mindset.
    As we enter 2025, the digital marketing landscape has shifted dramatically, with platforms like ChatGPT, YouTube, TikTok, and Instagram becoming essential for customer discovery.
    Find out why your old strategies are no longer enough and uncover three critical steps to diversify your marketing efforts, avoid declining sales, and future-proof your growth. Tune in for actionable insights that will keep your business ahead of the curve.
    Join me Live on YouTube - head over to Youtube.com/@janetbartoli for a live stream on Jan 31 at 12Noon ET
    29 min
  • Ep 7: Skills: What's Your Business' Video Marketing Plan?
    Create a 90-day video content plan for your business to stay on track and determine what content is most effective. This will also give you data to analyze and improve upon.
    Make sure the content has a clear goal and mix of video and written text, focusing on middle-of-funnel information that AI cannot answer.
    Stick to a consistent publishing schedule and use YouTube as a platform to reach and engage with your audience.
    Also, consider monetizing your channel if your audience is actively watching and engaging In this episode, Janet discusses the importance of video marketing for businesses today. She shares some recent statistics and explains why video marketing can be a powerful tool for any type of business. Video marketing is more time-efficient, engaging, and builds trust and relatability with the audience.
    Show Notes:
    Links or products mentioned in this episode
    1. Opus Clip https://www.opus.pro/
    2. Youtube - Janet’s channel youtube.com/@janetbartoli
    3. Join the Waitlist - www.bartoliconsulting.com/join-the-waitlist
    17 min
  • Mindset: Bold Goals, Big Wins: Setting Yourself Up for Success in 2025
    As we close out 2024, it’s time to reflect, reset, and get bold with our goals for 2025. In this episode, I dive into the power of goal-setting, why writing them down increases your chances of success by 42%, and the creative ways I track progress throughout the year—like my favorite “post-it note in a jar” method.
    We’ll explore how mindset can be your biggest asset or barrier, with insights from Amy Porterfield and Dr. Benjamin Hardy on setting goals that scare you and using time as a flexible tool for growth.
    I’ll challenge you to identify one audacious goal that will transform your life and business next year.
    Whether you’re gearing up for the new year or just starting your entrepreneurial journey, this episode will inspire you to aim higher, stay bold, and never give up.
    12 min
  • Fail Fast, Succeed Faster: The Founder’s Mindset You Need
    In this episode, we dive into the mindset every founder needs to embrace: failure isn’t the enemy; it’s the path to success.
    I share lessons from my own entrepreneurial journey, including how ditching traditional proposals for a strategic assessment transformed my business.
    We’ll look at Sir James Dyson’s 5,000 prototypes, discuss why persistence always beats giving up, and explore the powerful insights from You2 by Price Pritchett, PhD. I’ll even read a pivotal excerpt on “Seeking Failure” from page 25 of this game-changing book.
    Ready to reframe failure as your biggest ally? Let’s get started!
    Links to my recommended Resources:
    You2 - Here's the link
    https://www.amazon.com/You-Velocity-Multiplying-Personal-Effectiveness/dp/0944002048
    Amplify Your Brand - www.bartoliconsulting.com/amplify
    11 min
  • Why Most Small Business Marketing Fails (and How to Do It Right)
    Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy.
    The importance of creating a marketing plan, determining your messaging, and consistently delivering content.
    Why consistency and measurement are critical to building traction in digital marketing.
    The value of starting small, testing strategies yourself, and hiring experts only after establishing a proven model.
    Recommended Resources:
    Justin Welsh's "The Saturday Solopreneur" newsletter. justinwelsh.me
    Insights from Rand Fishkin, founder of SparkToro.
    The BCG's Digital Marketing Assessment for a custom 6-month plan to improve your online presence and audience engagement.
    25 min
  • From Corporate Climb to Purpose-Driven Business: Founder Story - Janet Bartoli
    In this special 1:1 episode of The Founder's Lab, Janet Bartoli, founder of The Bartoli Consulting Group, takes the spotlight, sharing her unique journey from corporate marketing to building her own business.
    Janet opens up about pivotal moments, mindset shifts, and the lessons that have shaped her as a founder. She also offers insights for aspiring entrepreneurs, highlighting the value of resilience, purpose, and aligning business goals with personal values.
    Links: www.bartoliconsulting.com/amplify to sign up to a Free 3 Video training.
    Head over to my youtube channel @janetbartoli
    20 min

About A Founder's Lab

From the publisher's feed

In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners.