Longtime Republican consultant Carter Wrenn, who spent decades shaping North Carolina politics, has witnessed a dramatic shift in the political landscape since he began his career in the 1970s. Wrenn, a senior advisor to the late U.S. Sen. Jesse Helms, helped build the National Congressional Club, a fundraising powerhouse that revolutionized political outreach and advertising.

In a recent interview on The Charlotte Ledger Podcast, Wrenn noted that while politics has always been “rough and tumble,” a key difference today is the public’s tolerance for dishonesty.

 “Politicians were afraid to tell lies because they paid a price,” Wrenn said. “People didn't approve of that, and that's changed today. You hear politicians telling tales all the time, and a lot of times, people cheer them.”

In this episode, Wrenn — who recently authored “The Trail of the Serpent: Stories from the Smoke-Filled Rooms of Politics,” a book recounting his political career — talks with retired N.C. political reporter Jim Morrill about his front-row seat in North Carolina politics and shares stories and perspectives from the 1970s through today.

They discuss Wrenn's work with Sen. Jesse Helms and their eventual falling out, how the political landscape has changed since the 1970s and the use of race in political campaigns — including the famout "white hands" commercial Helms ran against former Charlotte Mayor Harvey Gantt in the 1990 Senate race.

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This episode of The Charlotte Ledger Podcast was produced by Lindsey Banks.

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