Michael Kierspe of Infomedia joins Carrie to dive into the world of digital marketing. We may have a love-hate relationship with digital marketing, but it’s a necessary evil. Approaching it with authenticity in your business is a gamechanger, and Michael breaks down how to do that, the dos and don’ts of getting started, and how to work with the algorithms. We also get into how to best manage your digital assets, what to expect if you want to work with an agency, and give actionable tips to improve your social presence. Full show notes at LocalistPodcast.com.

Mentioned in this episode: 

Infomedia 

Uptick Marketing

Church Street Coffee and Books 

Facebook Business Manager

LastPass

Michael Stuckey on the Localist Podcast 

Should I use a password manager? on One Quick Question 

1Password 

Canva 

Shopify

BigCommerce

Magento

Fiverr 

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