Episode 16: On this episode of Pursuit of Profit, Cliff and Justin speak with David Cutillo, CEO of BeBalanced Natural Weight Loss Centers. David talks about the business which helps women 35+ learn to balance their hormones naturally and in turn lose weight. It's a booming industry that has great potential for growth, but the challenges are in the messaging. Take a listen...

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Timestamps:

* 02:35 - How the deal came together

* 04:15 - What's BeBalanced

* 25:00 - Effects of Ozempic on hormone balance industry

* 29:30 - What are the characteristics of the business model

* 37:40 - Lifetime value of the client

* 44:45 - Sales & KPI

* 54:48 - Numbers

* 55:50 - Challenges with the business - messaging

* 01:00:45 - James Webb story

* 01:05:00 - Dawn Cutillo started the brand and subsequent lawsuit

* 01:12:44 - Takeaways

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Links:

💼 LinkedIn - David Cutillo

🌐 Website - BeBalanced Natural Weight Loss Centers

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.