Episode 107: On this episode of Pursuit of Profit, Cliff talks with Mike Pearce, chief development officer of Renew Medic. We are diving into the $66 billion restoration industry. Born out of Service Masters' Furniture Medic brand, Renew Medic focuses on one of the most expensive and overlooked areas of the house - kitchen cabinets. Using their proprietary process, they save insurance companies and their clients time and money. The item 19 is 7 figures while only operating 5 days a week.

--------------

Timestamps:

00:00 - Intro

01:50 - History of Renew Medic growing from Furniture Medic

06:48 - Why Renew Medic focuses on cabinetry?

12:26 - Marketing focus

21:43 - Why large territories?

28:43 - Franchisees vs corporate stores

31:07 - Goal for franchisees

-----

Links:

Renew Medic

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 104: On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...

--------------

Timestamps:

00:00 - Intro

02:01 - What is Benetrends?

03:29 - What is ROBS? How does it work?

15:04 - What is the ROBS Plus?

21:01 - Why a C Corporation?

23:20 - Multiple classes of stock

32:23 - How is this a tax-free transaction?

37:35 - When you sell the business?

43:50 - Peter Thiel story

48:44 - Common questions

-----

Links:

⁠Benetrends⁠

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 106: On this episode of Pursuit of Profit, Cliff talks with Mitchell Lee, senior director of franchise development at Buddy's Home Furnishings. Buddy's fills a void for credit challenged customers by providing access to home furnishings, electronics and appliances without the traditional barriers through a rent-to-own business model. It has built one of the most resilient businesses we have ever seen. The numbers behind this brand will surprise you. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:14 - Buddy's history

08:06 - # of franchisees

13:35 - Starting a Buddy's Franchise: real estate, marketing, etc.

19:15 - Buddy's business model

20:45 - Who's the Buddy's customer

25:56 - Profit on stores

29:15 - Tax benefits of rent-to-own

33:15 - How much inventory

36:35 - Labor model

40:00 - Item 7: what it costs to get into a Buddy's franchise

41:37 - Item 19

-----

Links:

Buddy's Home Furnishings

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 105: On this episode of Pursuit of Profit, Cliff talks with Cory Czepa, founder of Live 2 B Healthy, a fitness company that focuses on seniors. There's no prescription or pills for balance, mobility and stability. The only real medicine is movement. Live 2 B Healthy partners with senior living communities to deliver onsite fitness classes led by personal trainers that is proving to improve mood, stability, mobility and more. And this franchise business is extremely profitable. Take a listen...

--------------

Timestamps:

00:00 - Intro

01:57 - Cory's background

03:39 - Physical therapy vs. personal trainers

10:08 - Certifications

18:00 - Case studies for senior personal training

24:57 - How did Live 2 B Healthy start

30:10 - Who pays

34:00 - Investment #s

35:32 - What's next for Live 2 B Healthy

-----

Links:

Live 2 B Healthy

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

On this Pursuit of Profit (POP) Pulse, Cliff unveils his new book out today - Beyond the Brand: The Entrepreneur’s Guide to Fearless Franchising — a blueprint for buying the right business with clarity, not fear. Discover the five trends shaping franchising, the six-step process to choose the right brand, and the decision-making matrix that removes guesswork. Cliff also shares how to negotiate smarter leases, retain top talent, and turn fear into focus. If you’re ready to invest boldly and build wealth through franchising, this is your playbook. Take a listen...

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Beyond The Brand⁠ book by Cliff Nonnenmacher & Justin Guevara

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 103: On this episode of Pursuit of Profit, Cliff talks with Anthony Byrd, vice president of banking business development of Benetrends. If funding is holding you back from becoming a franchisee, then this is the podcast that will reveal a variety of funding options to secure funding for your entrepreneurial dream. Listen up...

--------------

Timestamps:

00:00 - Intro

02:05 - Anthony's background

06:47 - SBA Loans

10:55 - Do I need a job?

13:00 - Do I need direct experience in the industry to get a loan?

14:55 - How much do I need for the down payment?

15:44 - FICO score

17:08 - Interest rates on SBA loans

18:30 - Term on SBA loan

25:55 - How is the SBA loan funded?

32:24 - What is ROBS?

43:20 - HELOCs

44:54 - Unsecured funds

-----

Links:

Benetrends

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 102: On this episode of Pursuit of Profit, Cliff talks with Pat Brown, founder and CEO of Surv, a fast growing membership based services franchise that's tackling life's to-do list while creating real opportunity for entrepreneurs. Take a listen...
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Timestamps:

00:00 - Intro

02:25 - How Pat went from concert entertainment producer to knocking on doors offering home services

07:00 - How did Surv develop

10:20 - Membership model

12:10 - How to monetize

15:17 - Competition

18:16 - What services are outsourced

20:48 - Customer acquisition

27:35 - Member retention rate

30:31 - Avg. ticket price

34:40 - Item 19

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Links:

⁠SURV

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Connect with Cliff and Justin:

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 101: On this episode of Pursuit of Profit, Cliff talks with Melanie Richards, founder and CEO of goGLOW spray tan and airbrush. In 2010, Melanie launched goGLOW. It started as a side hustle while she worked in law enforcement. Today, the brand has over a hundred locations, sold over 20 operating locations. The financials are impressive - average gross sales of more than a half million dollars. So if you're looking for a lean recurring revenue business with strong margins and raving consumer fan base, you won't want to miss this episode. Let's dive in...

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Timestamps:

00:00 - Intro

02:23 - Melanie's background in law enforcement to spray tan

09:34 - Products

15:53 - Safety of products

20:15 - What's in a goGLOW location

23:25 - Employees

25:15 - Services

28:47 - Membership model

30:40 - Numbers

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Links:

goGLOW

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 100: On this episode of Pursuit of Profit, Cliff breaks down the beloved fast food restaurant, Chick-fil-A. It is the largest privately owned fast food restaurant in the U.S. Cliff explores why Chick-fil-A is a profitable franchise, but it comes with some warnings. He breaks down a sample $9M P & L (Profit & Loss statement) and tells you how much you would earn. It's very accurate. Take a listen...

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Timestamps:

00:00 - Intro

02:27 - How Chick-fil-A started

05:00 - How Chick-fil-a drives demand

07:30 - Revenue

10:00 - Branding / advertising strategy

14:20 - P&L reviews

18:11 - Chick-fil-A sauce story

18:37 - Facts about franchising a Chick-fil-A

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

On this Pursuit of Profit (POP) Pulse, Cliff takes on Cracker Barrel and their decision to pour $700 million on a rebrand—but will new logos and chairs fix cold biscuits, shrinking portions, and frustrated staff? Cliff breaks down how corporate leaders miss the real customer complaints, why brands like Bud Light and Target paid the price for tone-deaf decisions, and what franchising gets right that corporate bloat never will. Take a listen...

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Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Beyond The Brand book by Cliff Nonnenmacher & Justin Guevara

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.