Episode 98: On this episode of Pursuit of Profit, Cliff talks with Paul O'Brien, one of three founding brothers of the well known franchise, Floyd's 99 Barbershop. This successful franchise has broken away from assembly line cuts of discount chains and high-end salons to create something in between - expert cuts and a vibe that feels more like a rock concert than a haircut. With over 150 stores nationwide and a nearly $1M in revenue from corporate stores, Floyd's is proving that when you focus on culture, retaining employees and consistency - the numbers take care of themselves.

Take a listen!

-----

Timestamps:

00:00 Intro

02:22 - what were you aiming to create with Floyd's

03:40 - what do you do to maintain success of Floyd's

06:36 - what is your mix of clients

07:45 - alcohol not offered in barbershop

08:50 - number of corporate owned shops vs. franchised shops

10:00 - employee retention

11:05 - music

13:17 - where's the revenue

28:13 - cost and size to open a franchise

36:50 - Item 19 - the numbers

39:39 - Floyd's secret sauce

-----

Links:

Floyd's Barbershop

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 97: On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he's helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants.

Storage Authority delivers "Ritz Carlton"-like service and charges a premium for it. And the best part, the model doesn't just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...

-----

Timestamps:

00:00 Intro

02:43 how Marc built Storage Authority

05:43 financing and revenue of a Storage Authority franchise

21:00 why Storage Authority is known as the "Ritz" of self-storage

24:24 what are the real estate numbers for a franchise

37:52 number of employees

40:18 distribution channel

44:10 the future of Storage Authority

-----

Links:

Storage Authority

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 96: On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit. In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that's 65 billion piles a year - and someone has to pick them up. Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge. This is not just about dog poop, it's about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...

-----

Timestamps:

00:00 Intro

02:30 Brown gold history

05:51 Monetize the brown gold

08:20 Services

12:46 Subscription membership

16:42 Technology

18:15 Marketing

19:57 Who's the customer

24:24 Numbers

-----

Links:

Scoop Brothers

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 95: On this episode of Pursuit of Profit, Cliff talks with Michael Mudd, CEO of BrandOne franchise development. Michael is helping to develop SkyZone trampoline park - a brand that is redefining what it means to play, celebrate and connect in real life. With over 300 global locations and more that 40 million guest visits per year (more than the NBA and the NFL combined), SkyZone isn't just in the entertainment business - it's in the community business. The numbers speak for themselves - according to the latest item 19 earnings claim, SkyZone's corporate locations averaged over $3.8 million in revenue, while franchisee locations generated over $836K in EBDA. Take a listen...

-----

Timestamps:

00:00 Intro

05:55 BrandONE & SkyZone

09:52 Who's buying SkyZone

14:45 History of SkyZone

16:45 Revenue sources

22:06 Average ticket

32:20 Item 19

41:13 Personal liability / Master Insurance program

-----

Links:

SkyZone

BrandONE Franchise development

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 94: On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights. Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multiple revenue streams. If you're curious about what it takes to dominate in a fragmented $12 billion industry, this episode's for you... take a listen.

-----

Timestamps:

02:06 - what is Bright Brothers

03;24 - what is soft washing

06:13 - how he partnered with Contractor Nation

10:06 - what is Sales Boost

12:37 - franchising

17:28 - revenue making services

26:46 - how Contractor Nation make the partnership work with Bright Brothers

30:57 - staffing

36:18 - numbers

-----

Links:

⁠⁠Bright Brothers

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 93: On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.

If you've ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.

-----

Timestamps:

02:37 - Origination of HomeSmiles

09:54 - Cheaper than hiring services separately 

17:00 - Subscription service

21:31 - Services offered

26:57 - Revenue 

34:02 - Cost of average ticket

36:50 - The numbers

40:05 - Number of locations

41:00 - Labor model

-----

Links:

⁠HomeSmiles

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 92: On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.

Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices. Ron's answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot. This is a brand/customer experience. Take a listen to how he did it...

-----

Timestamps:

02:25 - How Ron came up with the name, Pink Zebra Moving

04:20 - History of Two Maids & A Mop & Pink Zebra Moving

07:24 - Growth numbers of Pink Zebra Moving

10:05 - Who are Pink Zebra customers and their territories

13:22 - How Pink Zebra Moving is different

17:25 - Pink Zebra magic

28:26 -Seasonal work

39:50 - Total investment

37:02 - Numbers

-----

Links:

Pink Zebra Moving

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage - a home staging company.

What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.

If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...

-----

Timestamps:

02:08 - How Set the Stage started

05:31 - Number of locations & franchises

11:36 - No interior design skills

13:52 - Revenue streams

20:16 - New vs. used furniture

27:20 - New markets

33:40 - Money to invest

36:00 - Tech to help staging

38:15 - Startup costs

42:27 - Staffing model

47:48 - Looking ahead

-----

Links:

Set the Stage

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 90: On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%.

We'll unpack how jungle driving is modernizing driving education. Their

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Timestamps:

02:13 - How Zach got into Jungle Driving School

04:31 - How Jungle Driving School started

10:05 - Where/how do you acquire customers\

13:56 - Where is revenue coming from

16:30 - Competition from autonomous driving

18:35 - What do clients want - students want - parents want

20:28 - What is the initial investment

21:58 - What's the time commitment

24:18 - Item 19

29:26 - Why there's not a national franchise in this space

33:39 - How to help the franchisees succeed

38:16 - Laddered royalty program

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Links:

Jungle Driving School

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 89: On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters. Andy is launching a bold new franchise model that bundles mosquito control, pest control, and holiday lighting into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta.

💬 Drop a comment: Which home service would YOU add to a franchise?

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Timestamps:

02:20 - Why Andy is back on Pursuit of Profit one year later

05:45 - How did the 3-in-1 services change your business operation

12:10 - The market share of mosquito control, pest control and holiday lighting

20:48 - Licensure

24:34 - Material cost of lighting business alone

27:33 - Who is the customer

33:40 - How the acquire customers

36:00 - Item 19

38:1 0 - Hunters-palooza announcement

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Links:

⁠Mosquito Hunters

Pest Hunters

Humbug Holiday Lighting

Andy Fuller's Pursuit of Profit interview June 2024

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.