Episode 110: On this episode of Pursuit of Profit, Cliff talks with Bret Schneider, co-founder of WOW Windowboxes. This company is reinventing the art of outdoor container gardening by combining year-round custom designed planting and maintenance-free irrigation for homes and businesses. Built with scalability in mind, the corporate owned locations generate over $4.5 million in annual sales serving an impressive 80% residential customer base with a year-round offering that keeps cash flow consistent every season.

--------------

Timestamps:

00:00 - Intro

01:40 - Bret's story of WOW Windowboxes

05:38 - Windowbox product

10:00 - Building the windowboxes

12:34 - Irrigation process

14:20 - No seasonality to the business

16:00 - Labor model

17:29 - Who's your customer base

21:20 - Staffing

24:46 - Average ticket for residential customer

29:44 - Item 19

-----

Links:

WOW Windowboxes⁠

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 109: On this episode of Pursuit of Profit, Cliff talks with Tim Dougherty, founder and CEO of Project LeanNation. Tim grew up in tough circumstances, made decisions that landed him in federal prison and carried the weight of that shame for years. But instead of letting it define him, he rebuilt his life. Starting with the gym, a handful of prepped meals and a desire to help others. That small spark has grown into Project Lean Nation, a rapidly scaling healthy prepared meal franchise with over 80 units sold and more than 30 operating. Take a listen to this inspiring story about a profitable franchise.

--------------

Timestamps:

00:00 - Intro

02:15 - Tim's story

16:00 - Business model

17:10 - Food

24:05 - Personalizing the program

32:05 - Numbers (avg. price & item 19)

-----

Links:

Project LeanNation

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 108: On this episode of Pursuit of Profit, Cliff talks with Travis Kososki, founder and CEO of Alsie's. Travis is reinventing one of America's most nostalgic traditions, the ice cream truck. What started as a family project during the pandemic, Alsie's is a modernized ice cream truck that uses proprietary and patented technology.  Take a listen...

--------------

Timestamps:

00:00 - Intro

01:45 - How Alsie's came to be

04:49 - The name Alsie's

06:19 - Alsie's technology

21:00 - Royalties

22:48 - Products for sale

28:04 - Revenue sources

33:30 - Changes in the ice cream truck industry

38:07 - The numbers

-----

Links:

Alsie's

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 107: On this episode of Pursuit of Profit, Cliff talks with Mike Pearce, chief development officer of Renew Medic. We are diving into the $66 billion restoration industry. Born out of Service Masters' Furniture Medic brand, Renew Medic focuses on one of the most expensive and overlooked areas of the house - kitchen cabinets. Using their proprietary process, they save insurance companies and their clients time and money. The item 19 is 7 figures while only operating 5 days a week.

--------------

Timestamps:

00:00 - Intro

01:50 - History of Renew Medic growing from Furniture Medic

06:48 - Why Renew Medic focuses on cabinetry?

12:26 - Marketing focus

21:43 - Why large territories?

28:43 - Franchisees vs corporate stores

31:07 - Goal for franchisees

-----

Links:

Renew Medic

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 104: On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...

--------------

Timestamps:

00:00 - Intro

02:01 - What is Benetrends?

03:29 - What is ROBS? How does it work?

15:04 - What is the ROBS Plus?

21:01 - Why a C Corporation?

23:20 - Multiple classes of stock

32:23 - How is this a tax-free transaction?

37:35 - When you sell the business?

43:50 - Peter Thiel story

48:44 - Common questions

-----

Links:

⁠Benetrends⁠

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 106: On this episode of Pursuit of Profit, Cliff talks with Mitchell Lee, senior director of franchise development at Buddy's Home Furnishings. Buddy's fills a void for credit challenged customers by providing access to home furnishings, electronics and appliances without the traditional barriers through a rent-to-own business model. It has built one of the most resilient businesses we have ever seen. The numbers behind this brand will surprise you. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:14 - Buddy's history

08:06 - # of franchisees

13:35 - Starting a Buddy's Franchise: real estate, marketing, etc.

19:15 - Buddy's business model

20:45 - Who's the Buddy's customer

25:56 - Profit on stores

29:15 - Tax benefits of rent-to-own

33:15 - How much inventory

36:35 - Labor model

40:00 - Item 7: what it costs to get into a Buddy's franchise

41:37 - Item 19

-----

Links:

Buddy's Home Furnishings

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 105: On this episode of Pursuit of Profit, Cliff talks with Cory Czepa, founder of Live 2 B Healthy, a fitness company that focuses on seniors. There's no prescription or pills for balance, mobility and stability. The only real medicine is movement. Live 2 B Healthy partners with senior living communities to deliver onsite fitness classes led by personal trainers that is proving to improve mood, stability, mobility and more. And this franchise business is extremely profitable. Take a listen...

--------------

Timestamps:

00:00 - Intro

01:57 - Cory's background

03:39 - Physical therapy vs. personal trainers

10:08 - Certifications

18:00 - Case studies for senior personal training

24:57 - How did Live 2 B Healthy start

30:10 - Who pays

34:00 - Investment #s

35:32 - What's next for Live 2 B Healthy

-----

Links:

Live 2 B Healthy

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

On this Pursuit of Profit (POP) Pulse, Cliff unveils his new book out today - Beyond the Brand: The Entrepreneur’s Guide to Fearless Franchising — a blueprint for buying the right business with clarity, not fear. Discover the five trends shaping franchising, the six-step process to choose the right brand, and the decision-making matrix that removes guesswork. Cliff also shares how to negotiate smarter leases, retain top talent, and turn fear into focus. If you’re ready to invest boldly and build wealth through franchising, this is your playbook. Take a listen...

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Beyond The Brand⁠ book by Cliff Nonnenmacher & Justin Guevara

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 103: On this episode of Pursuit of Profit, Cliff talks with Anthony Byrd, vice president of banking business development of Benetrends. If funding is holding you back from becoming a franchisee, then this is the podcast that will reveal a variety of funding options to secure funding for your entrepreneurial dream. Listen up...

--------------

Timestamps:

00:00 - Intro

02:05 - Anthony's background

06:47 - SBA Loans

10:55 - Do I need a job?

13:00 - Do I need direct experience in the industry to get a loan?

14:55 - How much do I need for the down payment?

15:44 - FICO score

17:08 - Interest rates on SBA loans

18:30 - Term on SBA loan

25:55 - How is the SBA loan funded?

32:24 - What is ROBS?

43:20 - HELOCs

44:54 - Unsecured funds

-----

Links:

Benetrends

Innovative Financing booklet - email [email protected]

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 102: On this episode of Pursuit of Profit, Cliff talks with Pat Brown, founder and CEO of Surv, a fast growing membership based services franchise that's tackling life's to-do list while creating real opportunity for entrepreneurs. Take a listen...
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Timestamps:

00:00 - Intro

02:25 - How Pat went from concert entertainment producer to knocking on doors offering home services

07:00 - How did Surv develop

10:20 - Membership model

12:10 - How to monetize

15:17 - Competition

18:16 - What services are outsourced

20:48 - Customer acquisition

27:35 - Member retention rate

30:31 - Avg. ticket price

34:40 - Item 19

-----

Links:

⁠SURV

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.