Episode 94: On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights. Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multiple revenue streams. If you're curious about what it takes to dominate in a fragmented $12 billion industry, this episode's for you... take a listen.

-----

Timestamps:

02:06 - what is Bright Brothers

03;24 - what is soft washing

06:13 - how he partnered with Contractor Nation

10:06 - what is Sales Boost

12:37 - franchising

17:28 - revenue making services

26:46 - how Contractor Nation make the partnership work with Bright Brothers

30:57 - staffing

36:18 - numbers

-----

Links:

⁠⁠Bright Brothers

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 93: On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.

If you've ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.

-----

Timestamps:

02:37 - Origination of HomeSmiles

09:54 - Cheaper than hiring services separately 

17:00 - Subscription service

21:31 - Services offered

26:57 - Revenue 

34:02 - Cost of average ticket

36:50 - The numbers

40:05 - Number of locations

41:00 - Labor model

-----

Links:

⁠HomeSmiles

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 92: On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.

Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices. Ron's answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot. This is a brand/customer experience. Take a listen to how he did it...

-----

Timestamps:

02:25 - How Ron came up with the name, Pink Zebra Moving

04:20 - History of Two Maids & A Mop & Pink Zebra Moving

07:24 - Growth numbers of Pink Zebra Moving

10:05 - Who are Pink Zebra customers and their territories

13:22 - How Pink Zebra Moving is different

17:25 - Pink Zebra magic

28:26 -Seasonal work

39:50 - Total investment

37:02 - Numbers

-----

Links:

Pink Zebra Moving

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage - a home staging company.

What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.

If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...

-----

Timestamps:

02:08 - How Set the Stage started

05:31 - Number of locations & franchises

11:36 - No interior design skills

13:52 - Revenue streams

20:16 - New vs. used furniture

27:20 - New markets

33:40 - Money to invest

36:00 - Tech to help staging

38:15 - Startup costs

42:27 - Staffing model

47:48 - Looking ahead

-----

Links:

Set the Stage

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 90: On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%.

We'll unpack how jungle driving is modernizing driving education. Their

-----

Timestamps:

02:13 - How Zach got into Jungle Driving School

04:31 - How Jungle Driving School started

10:05 - Where/how do you acquire customers\

13:56 - Where is revenue coming from

16:30 - Competition from autonomous driving

18:35 - What do clients want - students want - parents want

20:28 - What is the initial investment

21:58 - What's the time commitment

24:18 - Item 19

29:26 - Why there's not a national franchise in this space

33:39 - How to help the franchisees succeed

38:16 - Laddered royalty program

-----

Links:

Jungle Driving School

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 89: On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters. Andy is launching a bold new franchise model that bundles mosquito control, pest control, and holiday lighting into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta.

💬 Drop a comment: Which home service would YOU add to a franchise?

-----

Timestamps:

02:20 - Why Andy is back on Pursuit of Profit one year later

05:45 - How did the 3-in-1 services change your business operation

12:10 - The market share of mosquito control, pest control and holiday lighting

20:48 - Licensure

24:34 - Material cost of lighting business alone

27:33 - Who is the customer

33:40 - How the acquire customers

36:00 - Item 19

38:1 0 - Hunters-palooza announcement

-----

Links:

⁠Mosquito Hunters

Pest Hunters

Humbug Holiday Lighting

Andy Fuller's Pursuit of Profit interview June 2024

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 88: On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey's BBQ. Founded in 1941 by Travis Dickey in Dallas, TX. His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged reputation.

On this episode, we're going to break down Dickey's mistakes. We'll also discuss mistakes made by investors and franchisees and how to avoid them going forward. Dickie's is walking the same path Quiznos paved - fast growth, low franchisee profitability, and a franchisor more focused on collecting fees than building sustainable partnerships. Take a listen...

-----

Timestamps:

01:57 - Over expansion

04:12 - Misrepresentation of start-up costs

08:02 - Franchisee validation

14:18 - Adversarial legal tactics

15:00 - Grieve

15:34 - Evolve or die

16:32 - Poor franchisee selection

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 87: On this episode of Pursuit of Profit, Cliff talks with Jessica Fialkovich, founder and President of Exit Factor - a business helping business owners under $25 million boost profitability, increase valuations, and create a successful exit. Take a listen...

💬 Drop a comment: Are you building your business to sell—or just to survive?

-----

Timestamps:

02:15 - Jessica's journey

13:00 - How Exit Factor was built

17:00 - How to build a business and orchestrate an exit

28:15 - What business ownership looks like

30:37 - Success rate

31:22 - Why businesses aren't selling

39:53 - Revenue streams

43:15 - Who are your franchisees

45:00 - Investment for franchisees

50:29 - How do you make evaluations

-----

Links:

Exit Factor

Jessica Fialkovich

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 86: On this episode of Pursuit of Profit, Cliff talks with Edward Kaufman, CEO of Orthotic & Prosthetic Clinics of America, a legacy medical brand with roots tracing all the way back to 1923.

We'll talk about the staggering need in this space. Just in amputations alone in the US, over 60% of them are diabetes related. Edward is on a mission to scale nationally through franchising. Their services range from orthotics and prosthetics, cranial remolding, pedorthic support, silicon restoration, and myoelectric technology.

This is a powerful conversation. It's about growth, innovation, and restoring a patient's independence. Take a listen...

-----

Timestamps:

02:27 - Edward's background

05:06 - Can anyone own this type of franchise?

07:45 - Real estate

10:16 - Services offered

14:55 - Staffing

18:13 - Adapting to changes in the industry

20:23 - Lines of revenue

27:17 - Investment

29:00 - Who are the franchisees?

-----

Links:

⁠Orthotic & Prosthetic Clinics of America

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 85: On this episode of Pursuit of Profit, Cliff talks with Houston Barnes, franchise attorney and founder of BarnesLaw. Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...

-----

Timestamps:

02:40 - Why Houston chose franchise law

05:40 - Why you should hire a franchise attorney

10:47 - What's the #1 problem that you hear

15:50 - What are the red flags in the franchise documents

22:23 - Breaking down the FDD

33:5 - When to reach out to a franchise attorney

-----

Links:

BarnesLaw

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.