Episode 84: On this episode of Pursuit of Profit, Cliff talks with Peter Ross, CEO and co-founder of Senior Helpers - one of the most well recognized brands in senior care . Today we explore Peter's latest venture, Town Square - an innovative adult day care concept. Town Square is changing adult day care services by blending memory care and social connection in a setting unlike anything else in the industry. These centers garner revenues that exceed $1M. Take a listen...

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Timestamps:

02:05 - Peter's career path

08:17 - How Town Square started

17:07 - Aging in place with financial help

24:35 - Business model

36:35 - Building Town Square

42:48 - Item 7 & item 19

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Links:

Town Square

Watch the Pursuit of Profit on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠/⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠justinguevara⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠Franocity⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 83: On this episode of Pursuit of Profit, Cliff talks with Bryan Weinstein, founder and CEO of Bar-B-Clean. Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We'll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don't even answer the phone. Take a listen...

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Timestamps:

01:59 - How Bar-B-Clean started

06:26 - Seasonality

11:25 - What sets you apart?

20:17 - Labor model

27:33 - Why you need to clean your BBQ

30:33 - Revenue streams

32:00 - Item 19

35:12 - Non-brick & mortar

40:50 - Initial investment

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Links:

Bar-B-Clean

Watch the Pursuit of Profit on ⁠⁠⁠YouTube⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠https://franocity.com/⁠⁠⁠

📷 Instagram - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠franocity⁠⁠⁠

👍 Facebook - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠franocity⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠ ⁠⁠⁠/⁠⁠⁠cliffnonnenmacher⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠justinguevara⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠Franocity⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 82: On this episode of Pursuit of Profit, Cliff talks with Nick Lobert and Derek Shewmon founders of HOMEstretch. This is the second time they've been on the podcast because they've had explosive growth in the past year. Hear how they did it...

HOMEstretch is a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.

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Timestamps:

04:00 - What HOMEstretch does

06:16 - Growth

14:24 - How are you getting franchisees onboard quickly

16:00 - How HOMEstretch franchisees get business

22:20 - Cost of acquiring a customer

31:38 - HOMEstretch lifestyle

36:12 - Item 19

41:39 - Looking ahead for 2025

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Links:

HOMEstretch

Episode 19 with HOMEstretch

Watch this episode on YT ⁠⁠here⁠⁠!

Watch the Pursuit of Profit on ⁠⁠YouTube⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠https://franocity.com/⁠⁠

📷 Instagram - ⁠⁠ ⁠⁠ /⁠⁠franocity⁠⁠

👍 Facebook - ⁠⁠ ⁠⁠ /⁠⁠franocity⁠⁠

💼 LinkedIn - ⁠⁠ ⁠⁠/⁠⁠cliffnonnenmacher⁠⁠

💼 LinkedIn - ⁠⁠ ⁠⁠ /⁠⁠justinguevara⁠⁠

* Consult with Cliff and Justin @⁠⁠Franocity⁠⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 81: On this episode of Pursuit of Profit, Cliff talks with Art Cummins, co-founder of The Real Food Academy, which offers cooking classes to adults and kids while prioritizing the value of healthy food. This is a unique franchise opportunity in the food, health & wellness space that's a proven success. Take a listen...

Timestamps:

01:32 - how Real Food Academy started

03:56 - what is the Real Food Academy

08:15 - when did you franchise?

11:35 - services Real Food Academy offers

16:55 - revenue streams

19:00 - how they acquire customers

27:29 - models of business

28:47 - proprietary curriculum

31:02 - Item 19

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Links:

Real Food Academy

Watch this episode on YT ⁠here⁠!

Watch the Pursuit of Profit on ⁠YouTube⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠https://franocity.com/⁠

📷 Instagram - ⁠ ⁠ /⁠franocity⁠

👍 Facebook - ⁠ ⁠ /⁠franocity⁠

💼 LinkedIn - ⁠ ⁠/⁠cliffnonnenmacher⁠

💼 LinkedIn - ⁠ ⁠ /⁠justinguevara⁠

* Consult with Cliff and Justin @⁠Franocity⁠

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 80: On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing. Katherine has built a profitable business working only 37 hours a week.

Timestamps:

01:35 - what is BirthCo. and how it started

06:22 - when to use BirthCo. services

10:18 - what sets BirthCo. apart from other chiropractic care

16:15 - physical therapy for core and pelvic floor

18:54 - where is BirthCo. located

20:45 - how do you acquire customers

22:11 - how many customers have a pelvic floor issue

22:48 - how are services covered - insurance or private pay

24:20 - frequency of visits

25:41 - licensing requirements

28:32 - number of employees

29:47 - what does the space look like

32:06 - hours of operation

33:53 - cost to open BirthCo.

36:03 - item 19

36:51 - profitable

37:40 - disruptor & category creator

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Links:

BirthCo.

Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 79: On this episode of Pursuit of Profit, Cliff talks with Colleen Upham, co-founder of ohDEER pest control and Jereme Shelton, VP of franchise development for ohDEER. We talk about this niche industry that targets mosquitoes, ticks and deer. This has a huge recurring revenue potential. It's largest franchisee is doing over $4M a year! Take a listen...

Timestamps:

01:20 - story of ohDeer

07:17 - who are your franchisees

09:34 - what's the franchise investment

11:45 - marketing efforts

13:07 - tick education

14:40 - ohDEER services

16:15 - item 19

17:17 - staffing model

18:19 - size of territory

20:32 - location service breakdown

23:09 - seasonality of business

24:33 - how they use their product

25:41 - all services work in all areas

29:05 - biggest hurdle in franchising

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Links:

ohDEER

Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 78: On this episode of Pursuit of Profit, Cliff talks with Mike Roberts, founder and CEO of WaveMAX Laundry. Laundromats have some of the highest success rates in franchising -- 90% surpass the 5 year mark. Laundromats withstand recessions, COVID, there's a lot of demand and reliable cash flow. You wonder why doesn't everyone buy a laudromat... because the startup investment is north of $1M. Take a listen to Mike's interview to see if this reliable franchise is for you.

Timestamps:

02:30 - how Mike got his start

10:05 - how WaveMAX differs from other laundromats

15:52 - revenue streams

19:52 - building the laundromats

23:36 - metrics for building a laundromat

31:02 - financing

37:03 - Tenant Improvement money negotiated from real estate

38:52 - Item 19

43:37 - time commitment

44:20 - staying the course

45:39 - number of stores and franchisees

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Links:

WaveMAX Laundry

Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 77: On this episode of Pursuit of Profit, Cliff talks with James Groves, co-founder of Hole In The Wall Drywall Repair. There are more than 140 million homes in the US and over 90% of the homes have drywall. With that figure, this non-brick and mortar business is easy to execute, scalable and profitable with $1.3M in average revenue. Learn more about this growing brand - take a listen.

Timestamps:

02:55 - where did the name "Hole In The Wall" come from

07:05 - how the business started

12:07 - why this franchise is a win

15:55 - referral sources and marketing

19:30 - revenue sources and amounts

22:03 - lead services

25:55 - cost to acquire a customer

26:47 - proprietary products

28:37 - School of Rock Academy

31:23 - franchising

33:55 - vehicle strategy

32:11 - initial investment

35:49 - revenue from one vehicle

40:37 - number of franchisees & locations

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Links:

Hole in the Wall

Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 76: On this episode of Pursuit of Profit, Cliff talks with Erica Sanchez, co-founder and COO of VJUV medspa. Erica talks about how VJUV started with a specialized chair that has garnered millions. VJUV has since developed into a full-service franchised medspa and studio spa. Take a listen...

Timestamps:

02:36 - Erica's experience

04:40 - Obstacles to building this business

07:00 - How VJUV started

11:07 - Equipment investment

12:23 - How owners benefit from the franchisor owning the chair

13:48 - What does the chair do

18:00 - Other services offered

22:14 - Non-surgical procedures

23:44 - Revenue streams

30:00 - What licenses do you need

32:41 - Size of medspa and studio

34:48 - Range of investment

38:45 - Item 19

40:20 - Membership plan

41:50 - Leasing and finance options for equipment

42:40 - Marketing

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Links:

VJUV

Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Episode 75: On this episode of Pursuit of Profit, Cliff and Justin talk with Travis Vaughan, CEO of Tourbase. Tourbase is not a tour company, but a tech company that books excursions discovered and curated by local franchisees. This is a turnkey business for about $75K. Take a listen...

Timestamps:

00:24 - Intro to show

02:25 - What is Tourbase

06:00 - Differentiators of Tourbase

07:45 - Cliff & Justin's excursions

08;54 - The excursions curated by Tourbase

10:18 - Who's marketing the tours

12:18 - What Tourbase franchisees do

15:27 - The deal for tour operators

16:48 - How are you driving traffic

21:13 - Duties of franchisor vs. franchisee

24:45 - Where does Tourbase work

26:40 - $ spent on tourism in US

28:43 - Working with influencers

30:15 - International destinations based in US

33:15 - Operations

37:25 - Technology fee

37:53 - Employees

41:05 - Numbers

44:30 - Upselling opportunities

45:30 - Tourbase lifestyle

47:41 - Cross promoting tours

50:13 - Closing thoughts

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Links:

Tourbase

Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.