Pursuit of Profit

How One Frustrated Attorney Built a $500M Home Services Empire | Jess Love of HomeSmiles


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Episode 93: On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.

If you've ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.

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Timestamps:

02:37 - Origination of HomeSmiles

09:54 - Cheaper than hiring services separately 

17:00 - Subscription service

21:31 - Services offered

26:57 - Revenue 

34:02 - Cost of average ticket

36:50 - The numbers

40:05 - Number of locations

41:00 - Labor model

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Links:

HomeSmiles

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Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

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