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📺 An Exciting Era for Interactive Media: Insights from Pete Scott, Co-Founder of Play Anywhere 🚀

In the rapidly evolving landscape of digital media, one innovative concept is transforming the way we engage with content - Interactive Rights. Recently, I had the privilege of conversing with Pete Scott, a trailblazer in this sphere and Co-founder of Play Anywhere.

Interactive rights allow the audience to interact with on-screen content beyond just passive consumption, be it purchasing an item from a show or interacting with content alongside friends. The premier Spanish football league, La Liga, is already leveraging this, hinting at a promising future for this technology.

But Pete's vision doesn't stop at sports; it extends to scripted television, incorporating behaviors common to social media platforms into multiple screens. By integrating partners ranging from sportsbooks to e-commerce stores, Play Anywhere creates a unified viewer experience.

The heart of Play Anywhere is the recommendation engine powered by Catch Media. This tech adjusts content according to user preferences, allowing for seamless transactions and personalized experiences.

As we move towards a future of interactive, connected, and personalized content, Scott’s role as a pioneer in this space is truly exciting. His continued focus on evolving technology, combined with his dedication to learning, ensures that the future of media is in safe hands.

Stay tuned for more updates as Play Anywhere continues to revolutionize the media landscape. 🌐

#InteractiveRights #DigitalMedia #PlayAnywhere #Innovation #MediaRevolution

Recap of the week:

Sandra's perspective presents a grounded, realistic view of the current tech scene. Balancing hype with reality, emphasizing user experience, and understanding the role of human behavior in technological transition are vital in navigating the tech landscape. As we forge ahead into the future, her insights will serve as a valuable guide in understanding and adopting these technologies.

The FAST world of sports has been interesting with an early mix of players, obscure league rights and repurposed content…but it’s getting better every day. So why is everybody in sport rushing to get on the FAST train now? And how can sports channels actually market and retain their FAST users successfully?

SPORT ACROSS THE POND a biweekly 30 minutes online with Paola Marinone and Nick Cicero

💡 What a week has been! 🌪
1. Apple announcing Vision pro and the spatial computing platform
https://lnkd.in/dc2m6NtZ
2. Messi going to MLS ⚽
https://lnkd.in/dn4mQQ8t
3. PGA and LIV Golf 🏌‍♂️
https://lnkd.in/dJjuzAdh
4. I launched my YouTube channel 😎
https://lnkd.in/d5PAHkcv
5. Product launch with Bengu Atamer for BuzzMyVideos 😎
https://lnkd.in/dc2m6NtZ
6. Recorded a Podcast with World Football Summit, I will be with them in Sevilla 20/21 September - out June 15 ⚽
7. Will be live Wed 14 at 4pm CET with Paola Marinone and Nick Cicero for a quick dive on anything FAST
8. Recorded a deep conversation with Sandra Helou, we met last year at SEG3 stay tuned! 💡
9. Planning cool stuff with Cleeng, focus on sport, coming soon

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