A guy with a scarf

Esports, or competitive video gaming, has exploded in popularity over the last decade. Major games like League of Legends, Overwatch, and Call of Duty have millions of fans worldwide who watch professional gamers compete in tournaments for huge cash prizes.

I spoke with Yvonne Harrison, CEO of Women in Football, about the alarming findings from their latest survey on the state of gender equality in the football industry.

An interview with Damien Organ - Head of product at Cleeng

As broadcasters, we know that maximizing ROI on OTT platforms is a perpetual goal, often made elusive by seasonality in sports content. Maximizing ARPU and lifetime revenue have been formidable challenges. Traditional monetization strategies – season passes, annual subscriptions, or shorter event passes - while helpful, still have inherent limitations.

The Cleeng team has taken note of these challenges, and after closely working with sports broadcasting leaders, we are excited to unveil the result - our new Seasonal Subscriptions feature! 🌟

This brand new feature is tailored to the dynamics of the sports season, specifically designed to overcome the shortcomings of current strategies and empower your sports platform to maximize ARPU and LTV.

Are you grappling with retaining customers between seasons? Struggling with customer acquisition outside the early season? Finding it difficult to convert customers to longer plans? We have heard you, and we've innovated a solution.

Our Seasonal Subscriptions feature allows you to align with the exact cycle of your seasonal content and dynamically price your offers throughout the season. It auto-renews at the start of each new season, reducing churn and high acquisition costs that arrive with each new season.

This feature also simplifies product management for your sports OTT platforms while significantly enhancing your revenue potential.

We're here to navigate the challenging tides of seasonality in sports content. With Cleeng's Seasonal Subscriptions feature, say goodbye to expensive re-acquisition campaigns, and hello to optimized revenue and simplified management.

Don't let seasonality hold you back. Try Cleeng's Seasonal Subscriptions today and unlock the full potential of your platform. 💪

To learn more about how this feature can supercharge your growth, check out our latest blog post, or watch the interview with the Head of Product at Cleeng.

#Cleeng #OTT #SportsBroadcasting #NewFeature #SeasonalSubscriptions #RevenueOptimization

🥁 A quick take on things that recently caught my attention, plus my latest and upcoming drops. 🏁

📣 Had an enriching conversation with Mohamed Ezeldin, Head of Tokenomics at Animoca Brands, mapping out the journey towards mass adoption of blockchain technology in sports. 🏀
We were at SEG3 and Joe Farren helped me with the interview.
In our discussion, we explored the depth of Web3, underlining that it's not just about the hype of cryptocurrency cycles but a significant shift in digital ownership. Ezeldin shared his insights about the balance between user education and user experience, especially when it comes to intricate aspects like NFTs and Tokenomics. 🎓🧩
We dived into the core of modern tech space - decentralization. Farren and Ezeldin emphasized a phased approach, marrying KYC requirements with decentralization, and a roadmap that echoes the voice of the community. 🗺️
Ezeldin highlighted the potential of each DAO to devise unique governance structures, thus paving the way for hundreds of experiments. He underscored the success of DAOs like ApeCoin, showcasing the power of active community engagement. 🏛️
We acknowledged the challenges. The negative reputation cast by a few bad actors in crypto can deter many, and the path to decentralization isn't a one-size-fits-all solution, nor will it happen overnight. But we are actively participating in this technological evolution, shaping the future of tech one step at a time. 🚀
As we continue to innovate, we also touched upon the crucial role of younger, digitally native generations. Their inherent understanding of ownership value and community power could make them the key drivers of mass adoption. But we agreed - age isn't the only determinant of engagement with these technologies. 🌐👥
You don't want to miss this insightful discussion! Join us on this journey to understand and shape the future of digital engagement.
Joe Condon Sree Varma Sandy Case Sandra Helou Francesco Farruggia Blair Richardson
#Blockchain #Sports #Web3 #Tokenomics #NFTs #DigitalOwnership #Decentralization #DAO #Interview

🎾🔥 Authentic, insightful, unfiltered chat with Andrea Gaudenzi, the Chairman of ATP.

💡 💡 💡 Quicktake at the end of the weekend!
What I saw, wrote, started and cool stuff coming up next week.
1. SEG3 summary https://lnkd.in/dDHj9ySf
2. Sandy Case AI event https://lnkd.in/dW5a4RPb
3. SportsPro Media Awards https://lnkd.in/dqcKBNJK
4. Joe Farren interview https://lnkd.in/dRBJhFhg
5. Regulating AI with Emanuela Girardi https://lnkd.in/dGjH53Vt
6. Coming this Monday Kasey Machin and Areto Labs
7. Coming on Tuesday Big Interview with the most innovative chairman in global sports
Stay tuned

Online abuse has always been a significant concern, particularly in the sporting realm. It remains a daunting task to effectively moderate and manage the mass amounts of toxic comments and harassment targeted towards athletes and sports personalities. I, in a recent interview with Kasey Machin from Areto Labs, discussed this pervasive problem and the cutting-edge solutions she and her team are offering.

📢 AI enthusiasts, let's dig deeper into one of the most debated topics in tech today - #AIRegulation! 🤖

Just launched Episode 43 of my LinkedIn newsletter, "A Guy With a Scarf". This edition features a riveting interview with Emanuela Girardi, AI Policy expert and founder of Pop Ai, as we cut through the hype to discuss the recently approved European AI Act.

We explored the Act's potential impacts, its classifications of AI systems based on risk levels, and the challenges it faces in balancing innovation and regulation. We also highlighted the significance of making AI popular and accessible, the evolving AI policies across the globe, and the global competition in the AI landscape. 🌐

Key takeaway from Emanuela - "Let's regulate the use of technology not the technology per se". That's something to ponder over!

Looking to add a dash of technology wisdom to your day? Find this and more in the full article! 📰 Your feedback is the wind beneath our wings, so don't forget to share your thoughts. 🗣️

Subscribe here: https://lnkd.in/ddmvMF-Q

Let's continue this fascinating AI journey together! #AI #Technology #Innovation #Regulation #EuropeanAIAct

SPORT ACROSS THE POND a biweekly 30 minutes online with Paola Marinone and Nick Cicero