“the name is familiar to me” [SPEC]  The parodies of Sherlock Holmes began almost as soon as the short stories began appearing in The Strand Magazine. And parody plots required parody names.   Bill Mason, BSI ("White Mason") began keeping a log of the silly iterations and manifestations of Sherlock Holmes's name over the years and has turned it into a book, A Holmes By Any Other Name. But more than a cataloging of names, it's a story about how Sherlock Holmes was been inextricably woven into the fabric of popular culture over a century or more. We also touch on Pursuing Sherlock Holmes, Bill's other Sherlockian book — evidence of his polymath personality — as well as the Fresh Rashers, a rather intriguing and fun group. We also have another installment of "As We Go to Press" with Mattias Boström, co-editor of the Sherlock Holmes and Conan Doyle in the Newspapers series. Try your hand at the latest Canonical Couplet quiz, see if you can figure out the story we're referring to, and you might win a prize. Listen closely because we have a bonus contest embedded within Bill's interview as well.   Information on sponsors, links, and notes available below.   Please do consider becoming a . Your support helps us to ensure we can keep doing what we do, covering file hosting costs, production, and this year, transcription services.     Sponsors We're proud to feature  as our lead sponsor. They've been with us for nearly the entire run. Please visit their site and let them know you found them via I Hear of Sherlock Everywhere. Be sure to sign up for  and the viewing of The Art of Sherlock Holmes on May 25th. We have room for more than one sponsor. If you're interested in advertising with us, you can find . Let's chat!     Links This episode:   (Wildside Press)  (Xlibris)  (the Minnesota conference)  with Shannon Carlisle "" by Vincent Starrett "" by William Schweikert   Many more links, articles and images are available in our Flipboard magazine at  as well as through our accounts on , , and .   Please subscribe on the podcast provider of your choosing: , , , , ,  or  — or perhaps another we haven't listed here — and be kind enough to leave a rating and review for the show. And please tell a friend about us, in any fashion you feel comfortable.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at (774) 221-READ (7323).