As technology continues to evolve according to the changing demands of users, organizations must learn to go with the flow to stay relevant and visible. And this boils down into two primary focuses: innovation and engagement. Douglas Nelson sits down with Jan Kaderly of A Line Strategy to discuss how organizations can utilize technology and the internet to cause significant shifts in their processes and operations while maintaining the ability to differentiate themselves from the rest. She also goes deep into the right way to drive engagement with a target market, particularly on why it is better to focus on a small number of people that you can truly resonate with rather than aimlessly targeting a huge population.