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On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.

Tune in to hear:

• The unexpected challenges and lessons of building a marketing ops agency from the ground up.
• How to navigate the complexities of Martech consolidation and budget cuts.
• The development and application of a new framework to articulate the value of marketing and revenue operations.
• Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
• Real-world examples of how marketing ops teams can secure budget and drive impact.

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