Ops Cast

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Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies. 

Tune in to hear: 

 - Mirko shares insights on the significance of marketing technology in achieving business goals, stressing the importance of aligning tech initiatives with organizational strengths.

- The episode dives into the challenges and strategies for measuring the effectiveness of marketing operations teams, highlighting the dependency on various factors like sales and market conditions, and the need for metrics that directly tie to revenue.

- The conversation shifts to how personalized marketing strategies can enhance customer retention and satisfaction, with examples of successful implementations in different sectors.

- Mirko offers advice on how to approach new marketing technologies, emphasizing the need for clear objectives, limited scope, and gradual implementation to ensure sustained value from tech investments.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com. 

Tune in to hear: 

• Journey of Slack: Johnny discusses his transition from web development to joining the startup that became Slack. He shares insights on how Slack evolved from a gaming company into a revolutionary communication tool.
• Building Products People Love: The discussion delves into creating software that people can genuinely enjoy using, drawing from Slack's goal to replace email and streamline workplace communication.
• Customer Engagement and Feedback: They highlight the importance of listening to customer feedback to improve products and services continually. Johnny emphasizes the responsive approach Slack takes to incorporate user suggestions and resolve issues.
• Technology Adoption and Change Management: The episode covers strategies for effective technology adoption within organizations, including fostering internal advocates and understanding the challenges of introducing new tools.

1. Link to Johnny's website
2. Link to the podcast episode "How I Built This" mentioned in the episode 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within businesses.

Tune in to hear:

• Eric and Michael discuss the importance of incorporating scientific methods into marketing to enhance precision and accuracy, attributing this shift to the advent of digital tools which have made measurable marketing accessible to more businesses.
• Eric shares his insights on the current state of marketing education, stressing the need for more practical, digital-focused curricula to prepare students for modern marketing demands.
• They explore the issue of marketing departments struggling to communicate their financial value within organizations, which often leads to their underestimation and underfunding during budget allocations.
• The conversation highlights the crucial role of marketing operations in bridging the gap between creative marketing efforts and business-centric analysis, facilitating better internal storytelling and resource allocation.
• Looking forward, Eric emphasizes the need for marketers to adopt a more data-driven approach, integrating analytics and financial understanding to better justify marketing investments and strategies.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for excelling in marketing operations. Together, they unveil personal stories and professional insights that shed light on unconventional paths to success in ABM.

In this episode, we challenge the misconceptions surrounding the implementation of ABM technology. The discussion focuses on the critical need for strategic planning and data readiness before purchasing ABM tools. We dissect the common pitfalls faced by companies who rush into technology investments without a solid ABM strategy, often leading to less-than-stellar results. Jessica and Andrea emphasize the importance of due diligence, continuous evaluation, and validation of sales claims to ensure that your ABM initiatives are on the right track from the onset.

We also delve into the operationalization of ABM, highlighting the essential role of Marketing Operations (MOPs) in both strategic planning and execution. Drawing from pilot programs and real-world examples, we discuss how to set realistic expectations and effectively utilize existing technology to drive success. Moreover, we explore the transformative potential of MOPs professionals when they transition from mere order-takers to crucial players in shaping ABM strategies. By asking insightful questions and demonstrating strategic thinking, MOPs can significantly contribute to the overall success of ABM initiatives. Don’t miss this opportunity to gain valuable insights and practical advice from our esteemed guests, Jessica Fules and Andrea Frazier.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tread the path of simultaneous employment and self-employment. Get ready to absorb wisdom on boundary-setting, the art of time management, and the cultivation of personal growth through customer interactions that only a seasoned professional like Tom could impart.

As the conversation waxes strategic, Tom dives deep into the economics of consulting, breaking down the pros and cons of retainer agreements and hourly billing with the finesse of an industry maestro. Whether you're navigating diverse industries, collaborating with agencies, or standing your ground on pricing, his insights illuminate the consulting sphere with precision and practicality. Discover how to value your expertise, manage your consulting workload alongside a demanding job, and why learning to adjust rates in line with project complexities is the linchpin of success. Tom doesn't shy away from the financial gymnastics of freelancing either, tackling the complexities of accounting for the absence of employer benefits and striking that delicate balance between earning and saving. Tune in for an episode rich with guidance for both the MarTech novice and the seasoned consultant alike.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and leadership, and gain insights into the evolving landscape of sales and marketing alignment.

Stephanie opens up about the power of vulnerability in leadership and the unexpected reactions she encountered when she admitted gaps in her knowledge. Learn how fostering a culture of collaboration and respect can lead to professional growth and team cohesion. We'll also discuss the surprising lack of formal sales education in colleges and the importance of continuous learning and adaptability, regardless of your career stage.

Dive into the complexities of operational roles within organizations with Stephanie as she explains the distinctions between revenue operations, go-to-market operations, and traditional sales and marketing operations. Hear her practical advice for marketing operations professionals aspiring to transition to revenue or sales operations roles, including the need to understand stakeholder language and business priorities. Finally, Stephanie shares her strategies for effective leadership and her active engagement on LinkedIn, offering a wealth of knowledge for anyone looking to advance their career in operations.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fresh face in the field, our candid conversations promise a trove of knowledge to empower your career path, packed with actionable insights and a supporting community touch.

In the spirit of sharing and support, we delve into the essentials of launching your consulting enterprise, touching on the often-overlooked legal intricacies and financial considerations. Our episode traverses from the practicalities of finding your footing with pricing strategies to the discipline of managing remote work—especially timely given the current global landscape. With Grant adding his rich perspective to the mix, we bring to life the collective wisdom that underscores our consulting experiences. Tune in for a session that not only enlightens but also fosters the growth of a community eager to share valuable tips and support each other through this dynamic consulting journey.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, she shares how skills honed from managing the chaos of the stage have seamlessly translated to her current role. Plus, get the inside scoop on an upcoming event in the Raleigh-Durham area where experts will discuss the transformative impact of AI on marketing.

Dive deep into the nitty-gritty of structuring day-to-day workflows and managing workloads efficiently. We go beyond the basics, discussing advanced project management training and the integration of softer skills to elevate overall effectiveness. Blaine sheds light on capacity modeling and resource management, cautioning against the common but flawed assumption that a 40-hour work week equals full capacity. Learn how to use project management tools to better estimate task durations and make a compelling case for additional resources.

Join us as we dissect the balance between setting effective KPIs and managing complexity within varying team sizes and stages of maturity. From the strategic use of project management tools to the debate between Agile and Waterfall methodologies, this episode is packed with practical advice and real-world examples. Blaine and I share our experiences, emphasizing the need for simplicity, adaptability, and the right balance of metrics to ensure your project management approach is both efficient and effective. Don't miss out on this valuable conversation that bridges the worlds of theater and business.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. Discover how she navigated the leap from practicing law to launching Willit, complete with lessons learned about legal complexities, rebranding, and international expansion.

Resource management and adaptability are crucial in today's volatile economic landscape, and Vivian shares her strategic approach to these challenges. From making swift decisions to optimizing resources, we discuss how businesses can thrive in times of both abundance and shortage. Learn about the necessity of being agile, cutting down on unnecessary expenses, and managing growth sustainably—all skills that have become even more critical in the wake of the pandemic. 

Finally, delve into the nuances of strategic decision-making, branding, and SEO challenges. Vivian, alongside our hosts, explores the importance of blending thorough analysis with intuition, especially when facing the competitive landscape of SEO. From rebranding efforts to creating quality content that resonates with humans over algorithms, this episode offers invaluable insights into building a successful brand. Whether you're a budding entrepreneur or a seasoned business leader, this conversation will equip you with strategies to navigate the multifaceted world of running a business.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Text us your thoughts on the episode or the show!

Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, and listen to Michael Hartmann and Naomi Liu as they share their differing viewpoints on the operational focus and technological intersections of marketing ops.

In this episode, we dissect the distinct roles within marketing operations and sales operations, highlighting the unique skill sets required for each. By drawing on personal experiences and real-world examples from LinkedIn discussions, we unpack the challenges faced by marketing ops professionals and explore the intriguing possibility of career transitions between marketing ops and field marketing. We highlight the importance of early collaboration and proactive communication to improve efficiency and effectiveness within marketing teams, stressing the need for marketing ops to be seen as a strategic, rather than just supportive, function.

Finally, the conversation shifts to the necessity of clear role definitions and effective communication of achievements within marketing operations. We underscore the strategic value that marketing ops brings to go-to-market planning and emphasize the vital role of celebrating successes to ensure recognition from senior leadership. As we look ahead to the upcoming Mops-Apalooza event, we share our excitement about the discussions that will further illuminate the critical role of marketing operations in today's data-driven landscape. Tune in to gain a deeper understanding of the evolving field of marketing operations and why it deserves recognition as a cornerstone of modern marketing strategy.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show