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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.

Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to leadership that focuses on clarity of values, adaptability, and building cultures that support both people and performance.

The discussion explores what values-based leadership actually looks like in practice, how it differs from traditional performance-first management styles, and why it is especially critical in high-pressure Ops environments where ambiguity is constant.

In this episode, you will learn:

• What values-based leadership means in a Marketing Ops context
• How to intentionally define and shape team culture
• Why leaders must adapt to individuals rather than forcing conformity
• How to navigate misalignment between values and behavior with honesty and empathy
• Ways Ops professionals can lead with values even without formal management roles

This episode is ideal for Marketing Ops leaders and practitioners who want to build healthier teams, improve performance through trust and clarity, and lead with intention in complex, fast-moving organizations.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.

Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology.

The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle.

In this episode, you will learn:

• Why most ABM programs fail before they ever have a chance to work
• What the 70 to 75 percent of existing tools and data most companies already have actually looks like
• How to identify the best customers using simple, objective criteria
• Where ABM programs break down when alignment is missing
• How to measure ABM success without overcomplicating the model
• What role does AI really play in modern ABM efforts

This episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.

Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.

The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.

In this episode, you will learn:

• How cross-functional experience changes the way Ops leaders think about impact
• Why earning a seat at the revenue table requires more than good reporting
• The right way to approach attribution without overengineering or blame
• Why financial literacy is becoming non-negotiable for Marketing Ops leaders
• The risks of continuing to market without clear measurement as 2026 approaches

This episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.

Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.

To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.

The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.

In this episode, you will learn:

• Why event and field marketing data remains fragmented across most organizations
• The most common data traps that prevent accurate event ROI measurement
• What interactions are typically lost during and after events
• How to think about event value beyond basic lead capture
• What a well-run, integrated event operation looks like today
• How Marketing Ops, Revenue Ops, and Field Marketing can better align

This episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.

The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.

In this episode, you will learn:

• Why Marketing Ops leaders are well-positioned to become future CMOs
• How shifting from growth-at-all-costs to profitability changes leadership priorities
• The difference between activity reporting and outcome reporting
• How data literacy and financial acumen build trust at the executive level

This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.

Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.

In this episode, you will learn:

• Why “data-drowned” marketing ops is a growing problem
• How to connect analytics to real business outcomes
• The importance of explainability and fundamentals in data practices
• How to simplify metrics to drive alignment and action

This episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.

The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.

In this episode, you will learn:

• How to identify and prioritize tasks for automation using a value versus frequency model
• The biggest mistakes teams make when integrating AI into their workflows
• How AI can strengthen strategic decision-making instead of replacing people
• Practical prompting frameworks for achieving accurate and useful results

This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.

The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.

In this episode, you will learn:

• How to apply a value-based approach to AI adoption
• Why productivity is only the beginning of AI’s potential in marketing
• How to build responsible-use guardrails that support faster innovation
• The evolving role of Marketing Ops in AI strategy and execution

This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.

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In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.

Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.

They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.

In this episode, you will hear:

• Reflections on the final MOPsapalooza and its impact on the community
• Favorite moments, stories, and lessons from the 2025 event in Anaheim
• How MOPsapalooza helped shape the Marketing Ops profession
• What the future holds for the MarketingOps.com community

This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.

The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.

In this episode, you will learn:

• Why attribution continues to challenge marketing and sales alignment
• How to simplify performance measurement without losing insight
• Ways to present metrics that build trust with executives and peers
• How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”

This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.

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