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Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.

In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Bridge Partners. Together, they discussed where AI adoption goes wrong, how leaders should think about workflow design and decision-making, and what it actually takes to move beyond experimentation toward measurable value.

In this episode:

• Why AI is a workflow and adoption problem, not a tooling problem
• What's really causing the high failure rate of AI initiatives
• How to tell useful AI adoption apart from "agent sprawl"
• Why Paul moved away from end-to-end automated workflows, and what changed his mind
• What a connected workspace looks like in practice
• Balancing flexibility and governance when every team wants a custom solution
• Why the data layer matters even more in an AI-driven environment

Whether you're being asked to justify AI investments or trying to turn experimentation into real results, this is a practical conversation for operators closing the gap between AI hype and AI impact.

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