College athletes being able to strike deals profiting off of their name, image and likeness promised to change college sports, for better or for worse. Since the rules were altered more than a year ago, names are starting to emerge as players in the field. One of those names belongs to John Ruiz…a Miami area business man who is striking some pretty hefty deals with student athletes at his beloved alma mater, the University of Miami: the kinds of deals that have some wondering if a line is being crossed. John Barr joins the show to tell us who Ruiz is, and why he believes that he can profit off his love of the U, without breaking any rules in the process.

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