Talking Business Now

A Modern Holiday Favorite: The Entrepreneurs Behind Elf on the Shelf

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During this holiday season, I hope you enjoy a replay of my popular Elf on the Shelf episode. I recorded this several years ago on the Smart Companies Thinking Bigger Network.

Elf on the Shelf co-founder Chanda Bell gives us the behind-the-scenes story on how she, along with her twin sister Christa Pitts and her mother Carol Aebersold, transformed a cherished family tradition into a best-selling and enduring holiday brand. Listen in as Bell shares:

  • The inspiration behind the story—and how they built it into an enduring brand.
  • What they had to do to finally get the idea to market.
  • The touching stories they hear from their customers.
  • Words of encouragement for entrepreneurs.

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    Talking Business NowBy Kelly Scanlon & C-Suite Radio
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