Sign up to save your podcasts
Or
Share A Mugful of Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
A Mugful of Marketing
A Mugful of Marketing episodes
- EP18 Improve your Local Marketing Strategy - Part 1 International Markets
Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!
Recorded on 29/10/2024
On this episode:
00:45 Introduction
03:20 What is International Marketing?- Why does Local Marketing work?
- Challenges of Marketing Internationally
- Top tips for successful Regional Marketing
- Examples of International Marketing gone wrong!
- Summary, how to improve your International Marketing Strategy
Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter18 min - EP17 Taking on the big ticketing companies and owning your own marketing data
Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.
Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.
Recorded on 02/10/2024
On this episode:
00:00 Introduction00:44 James Blake takes on the music monopolies!02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem05:50 How can I own my own data?10:00 Is it possible to promote a tour with only your own data?11:22 Ethics and accountability14:00 What can we learn?Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter16 min - EP16 AFK: A Guide to networking and conferences
Barnaby and James have been attending networking events and conferences for the last 15 years or more.
Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.
We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!
Recorded on 17/09/2024
On this episode:
00:00 Introduction02:00 Initial Research - How to prepare for networking and conferences04:00 Preparation - Tailor your 'Elevator pitch'06:00 Preparation -Dedicated networking spaces06:30 Preparation - Scheduling meetings in your diary07:00 Preparation - Speaking at conferences07:50 Approach - What you should be doing at the event08:20 Approach - Communication09:00 Approach - First impressions and introductions10:20 Approach - The long-term value of meetings11:15 Approach - Where are the best places to network?12:00 Approach - Standing out in a positive way13:30 After the Event - How to follow up14:30 After the Event - Personalised "conversation call-backs"14:55 After the Event - Have a follow up system in place15:50 After the Event - When to follow up with people?Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter18 min - EP15 How to get hired by a marketing agency
Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times.
They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at.
For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!
Recorded on 14/08/2024
On this episode:
00:00 Introduction01:12 Understanding job applications03:17 How to stand out from the crowd05:36 Ways to present yourself10:48 Does your social media help or hinder your chances?11:45 Interview preparationWatch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter17 min - EP14 Spotify Countdowns + New social features
James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.
Recorded on 31/07/2024
On this episode:
00:00 Introduction00:55 Spotify Countdown Pages05:29 New profile curation features on Instagram07:47 Downvotes on X10:50 Clear Mode Reels on Facebook11:57 New ‘Add Yours’ Stickers on Youtube Shorts13:25 Custom Thumbnails on TikTokWatch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter16 min - EP13 AI vs Organic Social Media Interactions - The Contradiction Explored!
We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?
Recorded: 3rd July 2024
In this episode:
- Broadcast Channels on Facebook
- Latest Youtube Fandem Report Key Takeaways
- The ‘AI vs Organic’ contradiction on socials
- AI Avatars on Meta and Tiktok
Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter13 min - EP12 The Verdict on Co-op Live - Has it turned the bad press around?
We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.
Recorded: 3rd July 2024
In this episode:
- The verdict on Co-op Live Arena
- Our first-hand experience of a big event there
- Has the negative press around its launch been reversed?
- The marketing lessons can we learn
Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter15 min - EP11 Brand new features on Instagram!
We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!
Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.
Recorded: 11th, June 2024
On this week’s episode:
00:00 Welcome01:22 Instagram say Call to Action can impact post reach04:05 Instagram Group Profile feature06:35 Instagram will now allow text overlays on Carousels10:08 Live StreamsWatch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter16 min - EP10 Successful Event Marketing in the age of the death of the festival + more
Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.
Recorded: 29th May, 2024
On this Episode
00:00 Welcome01:36 Successful event marketing in the age of declining festivals?05:19 AI content labelling08:39 A new feature on Bluesky09:50 TikTok reveals hour-long uploads11:29 Fan spotlights on TikTok13:17 The key to reach on InstagramLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter16 min - EP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social media
What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.
Recorded: 14th May, 2024
On this Episode
00:00 Introduction00:45 TikTok's new collaboration feature, a new growth strategy04:27 Instagram tests a new ‘Peek’ feature akin to BeReal08:39 The perfect Reel length on InstagramLike the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
Watch episodes on YouTube
Watch hereConnect with One Nine Nine or find out more about our marketing services
oneninenine.agencyInstagramLinkedInTikTokFacebookTwitter14 min
About A Mugful of Marketing
From the publisher's feed
Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible…
podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine Nine - a marketing agency with decades of experience working in Entertainment, Sustainability and with brands. We’ve worked with the biggest artists, festivals, labels and companies in the world and want to bring that experience to you in a fun, informative format.