A Mugful of Marketing

By One Nine Nine

Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world.

We want to bundle our marketing experience into a regular, short, digestible ... more

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FAQs about A Mugful of Marketing:

How many episodes does A Mugful of Marketing have?

The podcast currently has 19 episodes available.

A Mugful of Marketing episodes:

May 14, 2024EP08 Instagram algorithm changes coming Summer 2024! + New Story features!
HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.
Recorded: 7th May, 2024
On this Episode
Instagram Recommendations and ‘Direct replace’. What does this mean for creators and 'curator' accounts?
Airchat: Voice and text social network
Creators and their AI bot versions on Meta
Fun new Instagram Features including ‘Add Yours Music’, ‘Frames’, ‘Reveal’ and ‘Creative Cut-Outs’ Stickers
YouTube tests “subscriber only shorts”
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17min
May 07, 2024 EP07 Marketing Lessons From The Co-op Live Launch Fiasco.
Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.
Recorded: 1st May, 2024
On this Episode
00:00 Introduction
00:58 What happened with the Co-op Live Arena launch?
02:15 Problems with messaging
02:50 Trash talking and being negative about your competition
03:30 Publicly announcing your KPIs
04:20 Overpromising and under-delivering
05:15 Keep your community on side
06:20 Alienating smaller venues
07:10 How do they turn it around from a PR perspective?
08:40 Rebuilding trust and where to begin
09:40 Summary and lessons
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11min
April 09, 2024 EP06 How to audit your social media [Part 1] - Objectives & Audience
Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!
Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.
In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.
On this Episode
00:00 Introduction
02:11 "Step 1 - Objectives and Audience"
02:29 “What are your Primary Objectives?”
02:58 “Who is your Target Audience?”
03:41 “Task 1: List Your Objectives and Audience”
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5min
April 02, 2024EP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of Marketing
The number one question social media marketing experts get asked by their clients is "Should I post this?!".
In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.
Is it relevant?
Is it good?
Is the timing right?
On this Episode
00:00 Welcome
00:45 The 3 Key Principles
00:55 1. Is it relevant?
02:30 2. Is it good?
05:00 3. Is the timing right?
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11min
March 26, 2024 EP04 Tick Tock - Is the clock ticking down to a TikTok ban?
Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?
As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.
On this Episode
00:00 Introduction
01:00 What’s Happening
01:55 What’s the likelihood of it being banned in the US?
03:50 Should you be preparing for a US TikTok ban?
05:00 When TikTok was banned in India
06:00 Should you stop using TikTok?
06:30 What would a ban constitute?
07:12 Summary
Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
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Connect with One Nine Nine or find out more about our marketing services
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9min
March 19, 2024EP03 Meta punishing political content - what does it mean for marketing?
Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!
On this episode:
00:40 What the Brits and Oscars tell us about changing media habits.
03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing
07:30 2024 - The Return of Maps to Marketing
09:28 Instagram - Live Streams, Games and Engagement
11:11 Is Meta punishing activist marketers?
References:
NME Article
Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
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16min
March 12, 2024EP02 The Death of Vice and the Virtue of Owning Your Audience
Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?
How do media platforms make money in 2024, and why does this matter?
What does owning your audience mean, and how can you make money from it?
Is email marketing still important?
Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.
00:00 This time on A Mugful of Marketing
01:00 The lessons to learn from Vice closing it’s website
02:00 The issue with business models and media platforms
03:00 Guardian vs Telegraph models
06:00 What does “owning your audience” actually mean?
00:07 The importance of email marketing
08:00 Adding value and purpose to audiences you own
09:00 Two-way dialogue
10:00 Key takeaways
11:00 Paid subscription models on social media
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References:
How VICE come up with article ideas - YouTube video
Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
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13min
February 23, 2024 EP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)
Is TikTok Taking Over Your Television (One Horizontal Video at a Time)
Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?
Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.
Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing.
This time on A Mugful of Marketing…
TikTok’s 30-minute uploads
Landscape video goes big on TikTok
Universal music shuns TikTok
A dedicated video tab on X?
Hashtags in 2024 – what’s the point?
Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
Watch episodes on YouTube
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Connect with One Nine Nine or find out more about our marketing services
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18min
February 23, 2024 EP00 Welcome to A Mugful of Marketing
Introducing A Mugful of Marketing
Brews and views from across the world of marketing.
What do techno DJs, gas cylinders and palm oil have in common?
How do you keep up to date with what’s happening in the ever changing world of marketing?
Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!
Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on the latest digital marketing, marketing and PR news.
Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news from across the world of marketing. Expect analysis on new and upcoming social media platform features, opinions the latest trends, and advice on what you can do right now to improve the performance of your marketing.
Like the podcast? Subscribe and sign up for regular marketing insights in your inbox on our website
Watch episodes on YouTube
Watch here
Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
LinkedIn
Facebook
Twitter
...more
4min

FAQs about A Mugful of Marketing:

How many episodes does A Mugful of Marketing have?

The podcast currently has 19 episodes available.