We’ve seen tremendous growth in the interest of women’s sports over the past few years. Whether it’s celebrating the 50th anniversary of Title IX or explaining drama between basketball players, women’s sports have been constantly in the news. Dr. Julie Lanzillo, the program director and associate professor of sports management and sports business at Neumann University, tells us about what’s driving this shift in interest, how this affects franchising and investing, and what this all means for the future of women’s sports.

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