What is service design? A question that is keeping the community busy up till today. And probably the foreseeable future. In this episode Søren Bechmann talks about his journey how he tried solve this question for once and for all.

Søren has formulated a new definition for service design. A definition that might surprise you!

Next to that we talk about how the ever growing focus digital solutions is pushing the human aspect out of the things we do. Is digital always a better answer?

Finally we address the big topic of implementation within service design. Why is it so that so many projects strand when it the times comes to implement and what can we do to change that?

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EPISODE GUIDE

03:40 - The first encounter with Service Design.

04:50 - Why do we need a new definition for Service Design?

14:00 - How can we challenge the digital solution?

24:20 - What can we do to increase the chance that our ideas get implemented?

37:20 - Big Questions: Is service design just another buzzword?

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LINKS FROM THE EPISODE

* Søren on LinkedIn ➜ https://go.servicedesignshow.com/khct2

* https://www.sorenbechmann.com/

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