This week on The Experienced Entrepreneur, we're doing something a little different. The My Favorite Metric summit kicked off this week, and if you've been curious about what it's all about, this episode gives you a full look inside. Marissa walks you through the structure of the five-day event, who it's designed for (spoiler: growth-stage entrepreneurs, not newbies), and why she built it without the typical summit pressure tactics like disappearing content or forced upsells. You'll hear about the four themed days covering lead acquisition, engagement, sales and profit, and lifestyle metrics, plus the live panel happening Friday where 25 experienced entrepreneurs will answer your real-time questions. If you've been on the fence about signing up or you're already registered and want to know how to get the most out of the week, this episode is your orientation guide. And if you're a regular listener who just wants to know what Marissa's been building for the last few months, this is your behind-the-scenes peek.

What You'll Learn

• Discover the difference between build-stage and growth-stage entrepreneurs and why metrics matter so much more once you've hit the growth stage
• Learn why this summit has no disappearing content, no all-access upsells, and no artificial urgency (and what Marissa believes about creating longer-lasting, more substantial resources)
• Understand the four categories of metrics covered across the summit days and why each one matters for sustainable business growth
• Find out how to make the most of the live panel on Friday and why showing up prepared with questions is where the real value lives
• Hear Marissa's full business journey (therapy license, military spouse life, eleven years online) and the values that ground everything she teaches

Featured Quote

"If you have everything in place — tons of leads, tons of exposure, tons of revenue — but you hate your life, then you don't have a successful business."

Resources + Links Mentioned

• My Favorite Metric Summit (free, Feb 23–27): https://marissalawton.com/metric
• Register here: https://marissalawton.myflodesk.com/w4a2gvsnii
• The Decision Dashboard (free tracker): https://marissalawton.com/dashboard
• Live Panel: Friday, February 27th at 10am PT / 1pm ET
• Connect with Marissa: https://marissalawton.com
• Podcast: https://podcasts.apple.com/us/podcast/the-experienced-entrepreneur/id1448104773