A Podcast for Creatives

Today, more than ever before, audiences and consumers are looking to connect with stories they can truly believe in, and the documentary film industry has cashed in on that. There are lessons we can learn. In this episode, we break down some of the storytelling strategies of the most successful documentaries out there today and how creators can adopt these methods for their own use.

Most brands are doing it all wrong, as anyone who has worked in the digital industry over the last twenty years, knows from experience. In this episode, Michelle and Steve are joined by Adam Pierno, marketing strategist and author of Underthink it and Specific.

Through an engaging discussion, Adam gives his insights on how to strengthen your marketing efforts, identifies which brands are doing it right and shares what we can learn from watching rom-coms.

He's fascinated with brand positioning, particularly with design and packaging- how it works, how it looks and how it's said. In this episode, Michelle and Steve are joined by Keith Stoeckeler, VP/Group Director, Digital at MKTG.

Keith goes in depth on the evolution of the digital strategist, what happens when brands get too close to the content, and, of course, #AirportLiving.

This conversation will give you insight into understanding user habits and behaviors and why audience experience matters more than ever today.

We all have that person on social media who we follow, respect, get motivated by, aspire to be – but when it comes to reaching out to them, for some reason, we hesitate.

Why would she respond to me? Will I sound stupid? He'll probably never even see it.

STOP (STOP EMOJI)

Whether it's someone who works for a brand you love or someone who has the career of your dreams, you want to talk with them. So why not go for it?

If you're concerned about seeming weird, random, or awkward, then this episode is for you. Connecting with our industry champions doesn't have to be as hard as we make it out to be.

In episode 29, we go through some of our DM successes and (yikes) embarrassments and help you to navigate those pesky fears. After all, you never know what opportunities await because of one DM.

If you've watched either Fyre Festival documentary, you know how big of a failure the project was. But with failure comes lessons. In this episode, we break down the unregulated power of macro influencers, the danger of ego in marketing and (gasp!) why the consumer might be as guilty as the festival organizers.

Good photos are about more than what you see on the surface. They tell a story. And in a digital world, dominated by storytelling, it's vital to incorporate engaging photography in your content strategy.

In this episode, Michelle and Steve are joined by Bri Lewerke, a digital media and marketing strategist for SportsEngine. Bri shares her knowledge of the power of photography in digital and the value that it brings to communication.

This conversation will give you a fresh perspective on the way people consume visual content and better position you to serve them.

The term "thought leadership" is thrown around a lot these days, and while, yes, we're using it in the title of this episode, it often appears that people think you have to be some sort of prophet or hold multiple advanced degrees to be a thought leader.

Well that's simply not true. You know what you're talking about. You work hard. You study trends. So, why not help others and share your expertise?

In this episode, we discuss how you can position yourself as an insightful thought leader in your industry and provide value to your community, and why telling your story can be the biggest key to accomplishing this.

It's the holiday season people! Whether you're looking for the perfect book for that special creative in your life, or just want to unwind after another hectic year with a good read, this episode will stuff your stocking with great book recommendations that you'll want to add to your list.

In this bonus episode, Michelle and Steve discuss the origins of Friendsgiving, as well as reminisce about their holiday traditions and favorite foods. Before they head off to celebrate, they wrap up with a fun round of Thanksgiving history trivia.