🎙️ Welcome to "8 With a Teammate," the podcast that dives into the challenges, opportunities, and real-world strategies that frontline sales leaders need to excel. This is your space for actionable insights, expert advice, and inspiring stories from the trenches of sales leadership.

Today’s guest is Craig Clark, the Chief Marketing Officer at Nitrogen Wealth, and a game-changer in the world of SaaS marketing and sales alignment. Craig doesn’t just talk about collaboration—he lives it. From carrying a quota to building seamless partnerships between sales and marketing, Craig has developed a proven playbook for driving pipeline, fostering team success, and creating a culture of accountability. In this episode, we’ll explore how Craig’s unconventional approach blends traditional marketing practices with innovative strategies to deliver measurable results.

Whether you’re a seasoned leader or stepping into a management role for the first time, this episode will leave you with fresh perspectives on aligning teams, improving communication, and achieving your most ambitious sales goals.

Grab your notepad and settle in—it’s time for another impactful conversation on "8 With a Teammate."

🔗 Want to dive deeper into sales leadership strategies? Visit TheRallyCall.com for exclusive resources, tools, and content to help you succeed.

🎙️ Welcome to "Eight with a Teammate," brought to you by The Rally Call! 🎙️

This series is dedicated to helping frontline sales leaders become their best by exploring cross-functional collaboration and leadership insights. Each episode, we bring on functional leaders from various roles to share their perspectives on working with sales and driving revenue growth.

Today, we're thrilled to have Roger Sandborn, Chief Technology Officer at MTab, join us. MTab builds the world's leading insight management system, helping businesses dive deep into market analytics and gain actionable insights.

In this episode, Roger shares his experience as a product and technology leader, collaborating with sales teams to align strategy, overcome challenges, and create a "virtuous cycle" of feedback that benefits the entire organization. Whether you’re a seasoned sales leader or just starting out, Roger’s insights on balancing tactical decisions with long-term strategy, fostering a collaborative culture, and aligning with broader business goals are invaluable.

So, grab a notebook and get ready to level up your sales leadership game. Let’s dive in!

Podcast Synopsis: Eight with a Teammate – Lori Aizer

In the inaugural episode of Eight with a Teammate, host Jon Feldman chats with Lori Aizer, a seasoned marketing leader and fractional CMO, about building effective sales-marketing partnerships. Lori shares her philosophy as a "sales-driven marketer," emphasizing that marketing’s ultimate role is to drive revenue by aligning activities with sales goals. She discusses how collaboration, trust, and respect between sales and marketing leaders are essential for organizational success.

Key topics include:

Lori also reflects on how sales-marketing dynamics have evolved and offers actionable insights for creating a unified approach to achieving revenue success. A must-listen for leaders looking to bridge gaps and strengthen their sales and marketing synergy.

In this powerful finale of The Rally Call's 8 With a Great series, hosts John Norris, Jon Feldman, and Mike Lidin reflect on the incredible conversations that have shaped this journey. Together, they distill key themes and takeaways from their interviews with some of the brightest sales leaders in the industry.

Here’s what you’ll hear in this episode:

The conversation also explores themes like cross-functional collaboration, the importance of setting expectations, and personal stories of learning through trial and error. It’s a candid and inspiring look into the realities of leading a sales team.

Plus, a Sneak Peek!
Get a preview of the upcoming 8 With a Teammate series, where the hosts will sit down with cross-functional leaders—marketing, finance, product, and more—to explore how sales leaders can work better with their peers to drive results.

If you’re looking to grow as a sales leader or want to understand what separates good managers from great ones, this episode is packed with insights you won’t want to miss.

Catch it now on TheRallyCall.com or wherever you listen to podcasts!

With deep respect for Matt’s approach and insights, Jon explores Matt’s journey from individual contributor to frontline sales manager, discussing the motivations behind his career shift and the challenges he encountered along the way.

Listeners gain valuable insights into Matt’s leadership philosophy, which includes setting clear expectations, building strong internal networks, and focusing on coaching over controlling. Matt shares the importance of objectively evaluating deals and empowering his team to reach their full potential.

This closing episode of the series is packed with practical advice and relatable stories, providing essential guidance for anyone stepping into a sales management role. Jon’s admiration for Matt’s thoughtful approach to leadership shines through, making this a fitting and insightful conclusion to the "8 With A Great" series.

Host Mike Lidin welcomes us back to "8 With a Great," where today’s guest, Morgan Gunderson, takes us on a journey through her career in sales leadership. From her roots as a marketing coordinator to stepping into management at Databricks and her current role at Routable, Morgan shares insights on transitioning from SDR to SDR manager and the strategic mindset needed for success.

Throughout the episode, Morgan opens up about the challenges and rewards of sales management, touching on how the ever-changing sales landscape impacts her team and how she keeps them motivated despite the noise. She highlights her "get things done" superpower, as confirmed by her team, and dives deep into how focusing on foundational skills and clear messaging are key in sales development.

Morgan also shares invaluable advice for aspiring sales leaders, stressing the importance of taking ownership and mentoring before stepping fully into management. Join her on this episode of "8 With a Great" for a real look into frontline sales leadership, and discover the tools to elevate your own approach at TheRallyCall.com

In this 8 with a Great episode, host Mike Lidin interviews Kyle Gunderson, a frontline sales leader from Scottsdale, Arizona. Kyle shares his journey from high-performing SDR to SDR manager, a pivot he initially resisted but later embraced as a chance to impact others.

Kyle’s management style emphasizes trust, providing guidance while allowing space for team autonomy. He discusses the challenge of “managing up,” aligning his team’s progress with executive priorities, and offers advice for new managers: invest in knowing your team beyond just their work roles. Kyle ends by nominating his wife, also an SDR manager, as a future guest for the show.

This episode is packed with actionable insights for frontline leaders looking to foster high-performing, motivated teams.

In this episode of 8 with a Great, Jeff Brandwein discusses his instinctive approach to sales leadership, highlighting the importance of understanding individual team members and fostering strong relationships. He shares that while maintaining motivation can be challenging, he embraces his responsibility to lead by example.

Jeff believes in a "player's coach" mentality, where leaders support and invest in their team’s success. He emphasizes the dual role of motivating while guiding team members through personal and professional challenges, especially those earlier in their careers.

When advising aspiring sales leaders, Jeff stresses that effective leadership is about doing the right thing rather than being right, drawing on examples from influential figures like Steve Jobs. He encourages leaders to create an environment where their team can learn and grow together.

Let go!

Welcome to another episode of 8 With a Great! Today, we’re joined by Mike Elliott, a seasoned sales leader hailing from Toronto, Ontario. Mike’s journey into sales leadership was anything but typical—after 12 years of crushing it as an individual contributor, he was unexpectedly thrust into management at Meltwater. While he initially hesitated, Mike embraced the challenge, using it as an opportunity to push beyond his comfort zone and grow as a leader.

In this episode, Mike shares how he prepared for the transition by diving into books like The Sales Development Playbook and Leadership Strategy and Tactics, and how podcasts and constant feedback helped shape his leadership style. He’ll take us through his leadership philosophy, emphasizing the power of servant leadership, empathy, and involving the team in key decisions.

Mike also opens up about the challenges he faced, from balancing short-term targets with long-term strategy to navigating the complexities of managing people. You’ll hear about his “sales leadership superpower”—humility and vulnerability—and get his valuable advice for new leaders.

This is an episode packed with insights, so get ready to learn from a true sales pro who leads with heart and strategy. Let’s dive in!

On today’s episode of "8 with a Great", we sit down with Kevin Baumgart, a seasoned sales leader from Milwaukee, Wisconsin, who’s transformed the sales game one step at a time.

Kevin shares his journey from being the first hire at a startup—wearing all the hats—to building and managing a sales team of 50! We dive into:

If you're in sales leadership or thinking about taking that step, this episode is packed with insights you won’t want to miss!

Tune in now and discover how Kevin’s evolved his leadership style to empower teams and drive success.