When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didn’t invest. Why? Because it lacked the deeper substance that truly sets a brand apart in a crowded market. In this episode, I’m diving into why beautiful visuals alone aren’t enough to build a successful, memorable brand. I share insights on the soul and substance your brand needs to connect with your audience on a deeper level, to turn your followers into customers, and create lasting loyalty. 

What I cover in this episode:

• Why visual branding is crucial, but not the only important element of your brand
• Giving your customers a reason to invest beyond the aesthetics
• Ways to identify your brand’s personality, values, and beliefs
• Balancing visuals and substance for a successful, lasting brand

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!