By Alex Stockdale
Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearles
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4.2
55 ratings
The podcast currently has 102 episodes available.
I wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers in general, honestly, this is something that could be of use to you or at least to hear my take on it. Since this whole month is basically Black Friday and every business is putting stuff on sale, I want to give you my thoughts.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Today I'm going to be talking about the three levels of branding - visuals, voice and values. This is basic for me, but for many people I talk to about this, it's something that they haven't really considered. I guess it's because I probably think about it in a slightly different way as well, especially regarding how all these things work together. You really need to have all three of these levels nailed down to have a brand that is actually going to make money and help the right people, encourage them to buy and encourage them to tell their friends.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Ever since I started to learn about launching, I have felt this insane sense of pressure to have the perfect launch, have all my ducks in a row for a launch, know exactly what I'm doing, and have this perfectly crafted launch plan - because if I don't do that, it's going to flop, right? It's going to fail. And then what was the point? So that was something that I had in my mind for a long time and I've recently changed my attitude towards it because that attitude is not helpful to anybody. Certainly not to my business and certainly not to achieving the goals that I've set for myself. So I've got a different approach that I'm taking which some of you may agree with, some of you might not, and that's okay. I do just want to share my thoughts and mindset around launching to help you feel less pressure as well.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
We need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that framework and how I would do things a little bit differently. I feel that this works really well for service and product-based businesses who actually have something that solves a real problem for their audience
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and email subscribers is that your audience is showing you that they are interested enough in what you're talking about to invest their time and energy into you. So when those people start to unfollow and unsubscribe, it can naturally cause a bit of panic as you watch the numbers go down but I am here to chat through why that is a good thing.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We want to determine exactly if it is pain or pleasure that is driving them to make a purchase because if we don't know which one of those it is, we're probably not going to know exactly what to say or what to touch on across our marketing, social media and website.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Today we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and I’m going to chat through what you need to be doing if you are feeling a bit stuck in that competing on price area. I'll give you some tips for what you need to look at and work on with your brand to make make the pricing irrelevant because we don't want people to have pricing objections. Naturally, it can and will occur from time to time but overall when we're bringing in our dream client or our dream customer, we want them to trust us so much that the price is irrelevant.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us to get out there, sell and be proud of it and to have other people in our audience genuinely believe that too.
What I cover in this episode:
---
Access The Brand Lab here.
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
In this episode I am going to be chatting about something that comes up quite a lot when I am chatting with new clients, and that is when you feel like you've fallen out of love with your own brand. This is super, super common. The people who come to chat with me on a discovery call say I just don't love my brand anymore, I don't feel aligned to this anymore, I don't like it. And it's a shame because how you feel about your brand has a direct correlation with the success of your business. If you feel out of alignment or you feel like you are just not vibing with your brand as a whole or even just some elements of your brand, your audience is going to pick up on that and it is going to affect how things move in business.
What I cover in this episode:
Access The Brand Lab here.
---
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. I’m sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that it feels simple because I don't want to be pouring extra energy into areas of business and brand building that don't require it. It's really common that I see that my clients and potential clients are building a business that is making things harder for them. They're doing it in the hardest way possible when there is a path of least resistance.
What I cover in this episode:
---
Join Studio Society here.
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!
The podcast currently has 102 episodes available.
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