We need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that framework and how I would do things a little bit differently. I feel that this works really well for service and product-based businesses who actually have something that solves a real problem for their audience

What I cover in this episode:

• The key points of the Storybrand Framework
• Sharing the "hero" role between your brand, business owner and customer
• Understanding your customer’s ideal experience through each stage of their purchasing journey
• How effective messaging can build trust with your audience and ensure business alignment

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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