We need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that framework and how I would do things a little bit differently. I feel that this works really well for service and product-based businesses who actually have something that solves a real problem for their audience

What I cover in this episode:

• The key points of the Storybrand Framework
• Sharing the "hero" role between your brand, business owner and customer
• Understanding your customer’s ideal experience through each stage of their purchasing journey
• How effective messaging can build trust with your audience and ensure business alignment

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and email subscribers is that your audience is showing you that they are interested enough in what you're talking about to invest their time and energy into you. So when those people start to unfollow and unsubscribe, it can naturally cause a bit of panic as you watch the numbers go down but I am here to chat through why that is a good thing.

What I cover in this episode:

• How unfollows or unsubscribes doesn't indicate failure in your business
• Why narrowing your focus and specialty can help to attract passionate and ready-to-invest clients
• Ways that incorporating personal branding into your messaging may lead to audience drops, while also strengthening your connection with the right people
• How to attract passionate followers and repel those who don't align with your values to build a cult brand

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We want to determine exactly if it is pain or pleasure that is driving them to make a purchase because if we don't know which one of those it is, we're probably not going to know exactly what to say or what to touch on across our marketing, social media and website.

What I cover in this episode:

• Why nailing your messaging is crucial for conversion
• The two types of messaging and how to balance them both in your communications
• Ways to figure out and determine which type you should lean more into 
• My personal experience with balancing the two types of messaging

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and I’m going to chat through what you need to be doing if you are feeling a bit stuck in that competing on price area. I'll give you some tips for what you need to look at and work on with your brand to make make the pricing irrelevant because we don't want people to have pricing objections. Naturally, it can and will occur from time to time but overall when we're bringing in our dream client or our dream customer, we want them to trust us so much that the price is irrelevant.

What I cover in this episode:

• Why underpricing yourself now will cause you to struggle increasing prices in the future
• The importance of building trust with your audience so that the value of a product or service outweighs price considerations.
• Aligning your visuals and messaging with the value of your offerings to justify higher pricing
• Ways to set yourself apart from your competitors without dropping your prices

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us to get out there, sell and be proud of it and to have other people in our audience genuinely believe that too.

What I cover in this episode:

• The importance of loving your brand for your audience to feel the same
• How being unaligned with your brand can impact your visuals, messaging, content and trust with your audience
• Why trust is so important in today’s day and age, where consumers are more smart and aware than ever before
• What to do next if you don’t feel absolutely obsessed with your brand

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

In this episode I am going to be chatting about something that comes up quite a lot when I am chatting with new clients, and that is when you feel like you've fallen out of love with your own brand. This is super, super common. The people who come to chat with me on a discovery call say I just don't love my brand anymore, I don't feel aligned to this anymore, I don't like it. And it's a shame because how you feel about your brand has a direct correlation with the success of your business. If you feel out of alignment or you feel like you are just not vibing with your brand as a whole or even just some elements of your brand, your audience is going to pick up on that and it is going to affect how things move in business.

What I cover in this episode:

• The most common causes of misalignment and falling out of love with your brand
• How visuals, messaging, and content all play critical roles in brand perception
• Identifying your brand elements to determine which are most misaligned
• Working through your brand's strategy before changing any of the visuals or messaging

Access The Brand Lab here.

---

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---
Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. I’m sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that it feels simple because I don't want to be pouring extra energy into areas of business and brand building that don't require it. It's really common that I see that my clients and potential clients are building a business that is making things harder for them. They're doing it in the hardest way possible when there is a path of least resistance.

What I cover in this episode:

• Infusing personal elements into your brand to make it feel easier
• Why creating a separate persona can make things harder for you to build a business
• Considering your audience after establishing your brand’s foundation
• Pushing past the fear of being personal because it creates authenticity and trust with your audience

---

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Welcome to Brand Bites: a mini bite-sized episodes on the Brandology podcast. This week, we've got a hotline-style episode where we're chatting about what you need to do if you have a decent-sized audience but you're not seeing the kind of sales you need to sustain your biz.

Follow me on Instagram @havenstudioco
Follow the podcast @brandologypod

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Are you on #CucumberTok? If not, it is a trend about cucumber salad that has taken the world by storm thanks to a creator named Logan on TikTok. I want to talk about this because the way he has blown up has so many parallels to how we build brands and super memorable brands that stick like glue in the mind of your audience. The biggest thing I want to focus on is having really clear anchors and associations for your brand which is what Logan is doing in every cucumber salad video he creates. 

What I cover in this episode:

• Everything you need to know about the cucumber salad trend on TikTok
• What brand anchors are and how they help to solidify your brand identity
• The importance in repetition to build your brand
• How to identify and consistently use your own brand anchors

---

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

I'm going to chat with you about evolving your brand and how you can actually do that in a way that brings your audience with you instead of alienating them. This is one of the biggest things that I see happen with business owners when it comes to them feeling like their brand is no longer fully aligned, but they're scared to make any changes because they're afraid that their audience isn't going to come along with them. I'm going to run you through a few ways that you can mitigate this as well as how I have navigated shifting my own brand perception with Haven Studio.

What I cover in this episode:

• How to know when it’s time to shift your brand’s perception
• Incorporating personal branding elements to help maintain a connection with your audience 
• Ways that I evolved Haven Studio from designer to brand expert
• The importance of holistic branding by integrating strategy, messaging, visuals and content

---

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!