I wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers in general, honestly, this is something that could be of use to you or at least to hear my take on it. Since this whole month is basically Black Friday and every business is putting stuff on sale, I want to give you my thoughts. 

What I cover in this episode:

• Why I don’t ever discount my services, unless I am offering beta rounds of new services
• How discounting services can impact value perception and consistency of income
• Reserving sales for your digital products rather than your one-on-one services
• Offering value instead of discounts to avoid devaluing your services

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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