The Profitable Graphic Designer

By Kady Sandel

Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, a... more

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FAQs about The Profitable Graphic Designer:

How many episodes does The Profitable Graphic Designer have?

The podcast currently has 138 episodes available.

The Profitable Graphic Designer episodes:

December 17, 2024138 How I Automated My Design Business and Took a Month Off
Tired of feeling like your design business would collapse if you stepped away for even a week? I’ve been there, and I’m here to tell you it doesn’t have to be that way. In this episode, I’m sharing exactly how I automated my branding agency, hired a team I trust, and took an entire month off—without losing clients or momentum. I’ll walk you through the tools, systems, and mindset shifts that made it possible for me to work just 15 hours a week when I’m in the office and confidently step away when I’m not. If you’ve been wondering how to scale your business while actually creating more freedom for yourself, this episode is for you.
You will learn:
How to build a team you can trust to handle your client work

The tools I use to keep my agency running smoothly, including Gmail, Trello, Slack, and WhatsApp

My approach to batching tasks and planning ahead to free up time

The weekly schedule that helps me stay focused while working fewer hours

Why shifting your mindset is the first step to building a business that works for you

Take a moment for yourself, grab your favorite drink, and let’s get started on building a business that truly works for you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
26min
December 10, 2024137 Your Roadmap to a Profitable 2025 as a Designer
Creating a profitable 2025 starts with setting clear goals, defining your ideal clients, and building systems that support your growth. This episode is your step-by-step roadmap to envision where you want to be by the end of 2025—and build the structure to get there. From revenue planning to refining your service offerings, I’m sharing the actions that will set you up for a successful year.
You will learn:
How to envision your ideal 2025 and set actionable goals.

Strategies for defining revenue targets and achieving financial health.

Tips for identifying and attracting your ideal clients.

How to structure your service offerings for maximum impact.

Systems and actions to streamline your business.

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
25min
December 03, 2024136 Raise Your Design Rates (Without Losing Clients)
Raising your design rates isn’t just about earning more—it’s about reflecting your expertise and the transformation you bring to clients. In this episode, I share how to approach rate increases confidently, attract high-paying clients, and position yourself as a premium service without fear of losing clients. This is about aligning your fees with the value you bring.
You will learn:
How to communicate your value beyond deliverables.

Strategies for positioning yourself to attract premium clients.

How to structure proposals with tiered pricing.

Ways to handle rate objections confidently.

Steps to gradually increase your rates over time.

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
27min
November 26, 2024135 How to Create a Strong Brand for Your Own Design Business
Branding isn’t just for your clients - it’s essential for your design business too.
Often, designers overlook their own brand, assuming their work will speak for itself. But a strong brand identity is what sets you apart, attracts clients, and establishes you as a serious professional. In this episode, I share everything you need to know about creating a powerful brand for your business.
You will learn:
How to define your brand’s core values and mission.

Steps to build a consistent visual identity that represents you.

Tips for crafting brand messaging that aligns with your values.

How to structure your portfolio to attract the right clients.

Why consistency is crucial as your business grows.

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
27min
November 19, 2024134 Pricing Your Design Services Confidently - The Ultimate Guide
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract. When I charge $25k for a branding project, I’m not just picking a number—I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth. In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
How to shift your mindset and embrace the value you bring to clients.

The importance of setting a minimum base rate and how to calculate it.

Strategies to adopt value-based pricing and charge for outcomes, not hours.

Tips for presenting your prices confidently to clients, even during tough conversations.

How to handle objections without feeling pressured to lower your rates.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
26min
November 12, 2024133 How I Turned My Side Hustle into a Thriving Design Agency
When I charge $25k for a branding project, I’m not just picking a number - I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth.
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract.
In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
How to shift your mindset and embrace the value you bring to clients.

The importance of setting a minimum base rate and how to calculate it.

Strategies to adopt value-based pricing and charge for outcomes, not hours.

Tips for presenting your prices confidently to clients, even during tough conversations.

How to handle objections without feeling pressured to lower your rates.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
...more
26min
November 05, 2024132 FREE Brand Guidelines for Brand Designers – Elevating Your Visual Identity Skills
If you think your job ends after you design the logo, you’re missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I’m sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals.
I’ll show you how these comprehensive brand books not only improve your design process but also set you apart as a designer who thinks strategically and long-term. Whether you’re new to brand design or have been doing this for years, this episode is all about becoming a designer who delivers real value and builds stronger client relationships.
You will learn:
Why creating brand guidelines boosts your professionalism and helps you charge higher rates

Key elements every brand designer should include in a brand book

How guidelines ensure consistency and longevity for your client’s brand

Tips for positioning brand guidelines as an essential service, not just an add-on

Ways that working on guidelines can make you a better designer overall
Settle in, grab a pen, and get ready to take your design skills - and your business - to the next level.
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
...more
21min
October 29, 2024131 From Zero Leads to Fully Booked: My Client Magnet Method
Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps I used to attract clients without the constant hustle. You'll get an insider look at how SEO and blogging can bring clients to you on autopilot, why LinkedIn is more than just a place to post, and how networking events can lead to lasting connections.
You will learn:
How to use SEO and blogging to attract high-quality leads even when you’re not actively marketing

Ways to optimize your LinkedIn profile and build relationships with your target clients

Tips on choosing the right networking events and how to follow up effectively

The three strategies that work together to bring clients to you consistently

Practical steps to implement the Client Magnet Method and transform your design business
Get comfortable, grab your favorite drink, and let’s get you fully booked with clients who can’t wait to work with you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
...more
27min
October 22, 2024130 Why Most Designers Struggle with Consistent Income (and How to Fix It)
Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.
You will learn:
How to shift your mindset from freelancer to business owner for reliable income

Effective lead generation techniques to ensure a steady stream of clients

The importance of diversifying your client base to reduce financial risk

Strategies to automate and streamline your sales process for growth
Pour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!

Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
...more
24min
October 15, 2024129 How I Doubled My Income by Saying No to Clients
Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In this episode, I share my journey of learning to say no and how it skyrocketed my business, giving me more freedom and better clients along the way.
You will learn:
How to spot red flags and avoid clients who undervalue your expertise

Why setting boundaries can boost both your income and your creative energy

The long-term benefits of focusing on quality over quantity

Real-life examples of how saying no can lead to high-paying projects
Settle in with your favorite drink, grab a pen, and get ready for this super valuable episode!

Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
...more
28min

FAQs about The Profitable Graphic Designer:

How many episodes does The Profitable Graphic Designer have?

The podcast currently has 138 episodes available.

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