Everyone wants to build a brand.  Not just a brand, but a power brand.  A viral brand.  

The problem is few companies know how.  Most focus on creating of a super cool logo.  A catchy tagline. Developing their vision of the perfect brand colors. Or adding lots of fun features.

And they’re disappointed when their brand literally dies on the vine.  

How could something that fabulous not be a marketplace sensation?

Today we’re joined by Dr Pieter Steenkamp founder of Brand for Success, a boutique brand consultancy.

He holds a doctorate focused on brand strategy and is a multi-award-winning academic in the Marketing Department at a university in Cape Town and a visiting Professor in Germany.

In this podcast, Dr. Steenkamp will be discussing: 

• Misconceptions behind brand building that lead to failure
• What winning brands do that helps them outperform competitors
• His science-based  ‘Brand for Success’ process turns regular businesses into sophisticated brands

Let’s sit down with Dr. Pieter Steenkamp and learn how to get our brand strategy on the right track.

Visit A Seat at The Table's website at https://seat.fm

One of the biggest challenges people in leadership roles face is steering the business while also managing their own careers.  

It’s a delicate balance to be sure.  Especially in times when the landscape is changing seemingly all the time.

Winning in this environment takes a new skills and new tactics.  

If you’re looking take your professional and leadership skills to the next level then you’ll want to have Shelli Brunswick on speed dial.

She’s a tireless leader and bold visionary who has been a long time champion of the space industry.  

Shelli has taken lessons learned from this science-based sector and created a modern day playbook that leadership in any industry can use.

In this episode of A Seat at The Table, Shelli will be talking about 

• How Bold vision and self-leadership create momentum in uncertain times
• How to use storytelling to turn complexity into clarity.
• Why we need to build pathways and frameworks to open doors to growth.

If you’re ready to get wired up and fired up, then let’s sit down with Shelli.

Visit A Seat at The Table's website at https://seat.fm

Sometimes the key to winning the contract, closing the sale - or even hiring the right team member - comes down to more than what that person says or their credentials.  

Small tells like body language can offer big clues that can lead to greater success - or help you to avoid disaster.

Lots of people talk about how to ‘read’ another person.  Few are actually able to master this.  

One person who has mastered body language is the multi talented Terry Earthwind Nichols.  

In fact, he’s got so good at it he actually wrote a book on the subject.  

In “Profile for Profits”  Terry walks us through exactly how to interpret basic body language, as well as how to successfully apply this to everyday business interactions.

On this episode of A Seat at The Table, Terry will share with us;

• How to identify non-verbal cues
• What to look for - and what it means
• Tactics for entering a room - especially at events or large meetings

Let’s sit down with Terry and find out how raise our game and win at interpersonal connections.

Visit A Seat at The Table's website at https://seat.fm

Looking for a job is never easy - or fun. But if you’re a senior level executive, it can be particularly challenging and oftentimes demoralizing.  

You’ve got expertise, experience – and that all important work ethic.  Yet its seems like the supply of leadership jobs has evaporated.  

Suddenly it seems that the once-valued ‘maturity’ that kept businesses on track and helped them avoid potential pitfalls, now makes you seem old - a workplace pariah.  

Meet Darcy Bevelaqua a career coach who specializes in helping senior executives transition to their next career role.  She’s parlays her former experience as an HR manager at 2 Fortune 500 companies to help people over 50 find great jobs that pay more, value your contributions, and re-energize you about their careers.

On this episode of A Seat at The Table Darcy will be sharing:

• How to overcome typical obstacles senior executives face when job hunting
• Tactics for more effective networking.
• Uncovering  job opportunities that might be hiding in plain sight

So let’s sit down with Darcy and jumpstart our next career move!

Visit A Seat at The Table's website at https://seat.fm

The tech sector often appears to be a goldmine that anyone with a few coding skills can tap into and reap massive profits - literally overnight.

The reality is a bit different.  

From developing products that will actually sell to understanding that ‘overnight’ is more like ‘over years’ and that behind the scenes there are endless frustrations and obstacles that you need to overcome before hitting the jackpot - assuming that you eventually do.

Today we’re joined by Natalia Loza,   She’s a commercial and product innovation leader whose cracked the code for building and scaling digital technologies from idea to revenue. 

This includes developing software that broke even within a record four months of inception and an internal operations tool that generated over £600,000 in under six months.

She’s also the founder of Connected.Ventures, a curated network of over 300 technology innovation leaders in the UK.

In this podcast Natalia will talking about:

• The key decisions that allowed her to take a product from concept to revenue in just four months
• The unseen cost of saying ‘yes’.
• Why "done" is a moving target in tech products.

USEFUL LINKS:

Connect with Natalia Loza:  linkedin.com/in/nata-loza

Website for Connected Ventures: connected.ventures

Learn about Inside Fashion:  https://insidefashionLive.net

Visit A Seat at The Table's website at https://seat.fm

Companies dream of building that amazing product that does all kinds of incredible things or has a cool user interface.  

It all about the wow factor.

However what customers usually want - or what they’ll actually buy - is a simple product that gets the job done. 

This disconnect is at the heart of why many businesses get lots of media attention, but not quite so many sales.

Today we’re joined by  Tobi Ogunmoyero ,  a Certified Scrum Product Owner who helps organizations turn complex ideas into products customers value. 

He has delivered large-scale platforms across finance, public services and early-stage technology ventures and leads product vision and roadmaps. 

In this podcast he’ll be talking about the early signs of product debt.  How to lower overheads. And what metrics we need to watch to when managing product debt.

USEFUL LINKS:

Connect with Tobi Ugunmoyero:  https://www.linkedin.com/in/tobi-ogunmoyero-18302762/

Learn more about Inside Fashion:  https://insidefashionLive.net

Visit A Seat at The Table's website at https://seat.fm

Many people dream of starting a fashion brand.  

The combination of a doing something creative with the glamour and energy of catwalk shows and photo shoots can be intoxicating.

What isn’t always obvious - at least for new designers or for people outside of the industry - is the challenge of starting from scratch.  

It’s not only about growing your brand.  It’s about doing everything yourself - from designing to sewing - and the business side.  

And it’s not only in the fashion industry.  Starting a business can be very rewarding, but you need to be able to play the long game to reap those rewards.

Meet Sofia Georgia Rothman, a rising star on the New York design scene.  Her collection has a growing following of young consumers - like her - who want high quality garments with a sense of personal style.

In this episode she shares a ‘raw and real’ look at what it’s like launching a brand - and taking it from being a personal project into a business.

USEFUL LINKS:

Follow Sofia Georgina Rothman: @sofiageorgiarothman

Learn more about Inside Fashion:  https://insidefashionLive.net

Visit A Seat at The Table's website at https://seat.fm

Today supply chain success is driven by a combination of speed, reliability and innovation.  

The concept is easy to understand.  Executing on this is where it gets tricky.

Especially in a global landscape that seems to be constantly changing - with no indication of settling down any time soon.

Today we’re joined by Sean Coxall, chairman of 707 Limited, a leading provider of worldwide sourcing options and innovative supply chain solutions.  Previously, he served as President of Li & Fung’s  Branded Fashion and Sportswear Group.

With a major focus on speed and innovation, both in terms of product and new business models, Sean pioneered the use of digital technology in particular through the use of virtual sampling.

In this podcast, he’ll be sharing what he sees as both the challenges - and the opportunities  - in an apparel supply chain that is quite a lot different from what it was a few short years ago.

Visit A Seat at The Table's website at https://seat.fm

In the face of rising competition from new brands, more demanding consumers and ever present cost pressures, it’s not easy to run a successful brand.

Thus it’s not surprising that more brands are losing momentum or are stuck in slump that isn’t being solved by changing creative directors, altering their DNA or adding new lines.

In many cases, that’s actually made things worse.

To get a better understanding of what where brands are going wrong - and were a few are getting it right - I reached out to Glenn McMahon, a C-suite apparel industry executive who helps brands establish clear creative vision while driving  EBITDA growth and margin expansion.

In this episode he shares where brands have gone wrong - and what leadership might do to get them back on track.  Glenn also talks about what he sees as a game-changing AI development that the industry can’t afford to overlook.

Visit A Seat at The Table's website at https://seat.fm

The retail landscape has becoming increasingly challenging with more brands struggling not only with top line growth but also with bottom line performance.

The easy excuse is blame the economy.  Tariffs have shaken up the entire supply chain- from sourcing through to retail pricing.

And yet some retailers are outperforming the market.   

Why?

To learn more about what’s standing in the way of retailer performance, I reached out to my long time friend and colleague Walter Holbrook.

Walter is leading retail consultant with a sharp understanding of exactly what successful retailers are doing right - and why others are struggling to keep up.

In this podcast he discuses the often overlooked problems that are preventing retailers from hitting sales goals and draining profits.

Visit A Seat at The Table's website at https://seat.fm