We often have to present to tough audiences. And, more often than not, the purpose of the speech is to persuade. Whether we are trying to sell a product or service, or just a good idea, persuasion is important. In this session, we are going to cover a simple three-step process to help you persuade tough audiences. First, we will talk about human nature and how persuasion works. Then, we will talk about the actual three-step process that works very effectively.

Human Incites to Be Aware of Before Trying to Persuade Others.

Before we talk about techniques and skills needed to persuade others, let’s start with how human beings are wired. There are a few common traits among all people that are pretty important to remember. Often, when we fail to persuade audiences, it is because we are going against human nature.

When I was younger, I lived in Boulder, Colorado for a summer. To stay in shape, I would job up the mountainside. Jogging up a mountain is really challenging. I had to work against gravity. However, what made the process worthwhile is that the way back to my apartment was really easy. What most people do to persuade people is like jogging up the mountain. The process that we will cover later goes with human nature. It is like jogging downhill. That is much easier.

People Like Other People Who Agree With Them. They Dislike People Who Disagree With Them.

This sounds pretty obvious, but you would be amazed how often people use an argument to try to persuade others. When we start our persuasive message by proving to the audience how correct we are, we can experience unfortunate consequences. You see, when we hear other people talking about how right they are, we automatically assume they are telling us that we are wrong.

In the early days of Standard Oil, John D. Rockefeller had great business sense. His partner, Samuel Andrews, knew how to refine crude oil into kerosene. New oil companies popped up every month. Rockefeller knew that all the oil found would need to be refined. Andrews knew how to refine it. Their partnership grew quickly.

Eventually, another engineer figured out a better way to refine the crude, though. Andrews felt slighted. He took the change personally. In a heated discussion with Rockefeller, he threatened to leave the company. The next morning, Rockefeller gave him a one-million-dollar check for his 16% of Standard Oil. The new engineer didn’t persuade Andrews. Andrew felt slighted. He left the company in anger and missed out on billions of dollars in the process.

For full show notes, visit A Simple 3-Step Process to Help You Persuade the Tough Audience
https://www.leadersinstitute.com/a-simple-3-step-process-to-help-you-persuade-the-tough-audience/