Vital Farms started on a Texas farm with 20 chickens. This year, the pasture-raised egg company went public. In between, the company bucked the typical model of scaling up in animal agriculture by building a network of small farms that all keep their hens outside on pasture, rather than building bigger, more concentrated, confined farms. In this episode, CEO Russell Diez-Canseco talks to host Lisa Held about what that approach looks like, from contract farming to “conscious capitalism.”

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