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On this episode of The WP Minute+ podcast, Matt Medeiros welcomes Kevin MacGillivray, the Chief Marketing Officer at Pressable. Kevin discusses his transition from Shopify to the WordPress ecosystem, the challenges of marketing in a flexible environment, and the impact of AI on marketing strategies. They also explore how Pressable positions itself within the Automattic ecosystem, the importance of agency partnerships, and the company’s plans for community building and knowledge sharing in 2026.

Takeaways:

• Marketing in WordPress requires specificity to connect with users.
• AI is changing how marketers operate and interact with products.
• Trust is built through human connection, not automation.
• Pressable aims to provide a seamless experience for agency partners.
• Community building is essential for knowledge sharing and growth.
• Differentiation in product marketing is key to success.
• Pressable is focused on co-marketing and storytelling with agencies.
• The company is expanding its presence at industry events.

Important Links:

• Pressable
• Connect with Kevin: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe