A TABLE AT THE BACK

You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm. 

While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised!

Some practical takeaways from this episode:

- Have someone do an audit of all current customer comms (what is going out, frequency, etc).

- Map it out in a Google sheet or even draw it all out as a storyboard on a whiteboard.

- ID content gaps or double ups.

- Look at the tone of the comms – is it conveying what you want to be portraying?

- Create a comms guide for consistency (not meant to be a straight-jacket!)

- Apply it to all remaining comms.

Mentioned in this episode:

* Sister Scout Studio - https://www.sisterscout.studio

* One Tiny Tribe sale - use code “EOFY19” for 20% off store wide until midnight Sunday (30/06/19) - www.onetinytribe.com

Wow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden.

In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉

We covered:

- Working on weekends

- Sleep training

- Starting a business while on maternity leave/having a break from the workforce

- How freelancing can give you the flexibility to start a family

- Using work to escape postnatal feelings

- Litmus testing clients & putting boundaries in place

- Why flexible working conditions are the way of the future

- The good thing about working as part of teams

Also mentioned in this episode:

- DaFont: https://www.dafont.com

- Marketing Study Lab: https://marketingstudylab.co.uk/why-customer-research-is-so-important-with-branka-injac-misic-cmo-of-gigsuper-episode-64/

- A Study Of 2.7 Million Startups Found The Ideal Age To Start A Business: https://www.inc.com/jeff-haden/a-study-of-27-million-startups-found-ideal-age-to-start-a-business-and-its-much-older-than-you-think.html

- Boy Follows Universe: https://www.booktopia.com.au/boy-swallows-universe-trent-dalton/prod9781460753897.html

- Everything Is Fucked: https://www.audible.com.au/pd/Everything-Is-F-cked-Audiobook

This week we take a trip back in time to the golden days of Instagram to talk about one aspect of how businesses used to grow using Instagram and what you can learn from it.

We cover off Instagram competitions, in particular:

- How they used to get set up

- Some things to think about in terms of rules & mechanics

- Why it used to grow numbers by the 1000s in 24hrs and doesn’t really anymore

- Some ideas on what to try today

Also mentioned in this episode:

- Sister Scout Studio GET MONEY SMART event: https://www.sisterscout.studio/scout-events//sisterscout-fireside-chat-about-money

- Girl Friday IP: https://www.girlfridayip.com

- Tyler J McCall: https://www.tylerjmccall.com

- Digital Deep Dive Podcast

- 9 Perfect Strangers: https://www.booktopia.com.au/nine-perfect-strangers-liane-moriarty/prod9781743534922.html

- Becoming: https://www.booktopia.com.au/becoming-michelle-obama/prod9780241334140.html

How fun! After some ideas, feedback, and exploration we’ve settled on a name for the podcast - yew!

And this week Laura laid out some UX writing fundamentals (from a biz perspective) and what you should know/consider if you’re thinking about entering the field or you’re already in, but trying to find your feet.

If you have any questions don’t forget you can reach out to either of us directly and we’ll be happy to chat - this stuff is our jam!

Resources were mentioned in this episode:

Laura’s FREE UX Writing course:

www.lauraluck.com.au

(OK, so this one wasn’t mentioned, but you should totally get your hands on it!)

Joe Natoli:

www.udemy.com/user/joenatoli

UX Books:

Simple and Usable - Giles Colborne

Don’t Make Me Think - Steve Krug

Content Strategy - Kristina Halvorson

UX Blog:

https://uxplanet.org

Digital marketing podcast worth listening to:

Digital Deep Dive - Luke Chapman & Lachlan Kirkwood

Marketing book worth reading:

Contagious (Why Things Catch On) - Jonah Beger

Welcome to our very first episode. How exciting! We’re super keen to chat to you about all things UX, CX, Comms, Marketing, and the mum/biz life balance. We wanna do this in a casual environment where you feel like you’re having a warm coffee (or tea) with us and you’re part of a raw, but insightful conversation. In this episode we go back to the beginning to give you a little background into who we are, what our individual journeys have looked like so far, and what we want to get out of this podcast. Hope you enjoy. x Laura & Branka