For National Cereal Day 2019, this episode features a conversation with three people who help lead the cereal brands at General Mills. Hear their thoughts on cereal taste, innovation and trends. For more information, visit us at https://blog.generalmills.com/.

School breakfast is changing - for the better - to close the hunger gap for kids. In this episode we talk about the state of school breakfast today to understand why it’s important for kids, what’s trending in K-12 and what efforts are being done to ensure kids have what they need to start the day strong and ready to learn. For more information, visit us at https://blog.generalmills.com/.

We talked with Sean Henry and Wayne Brejcha of Calabash, a production studio that has worked on many animation projects for General Mills brands over the years - including the most recent spots featuring Lucky the Leprechaun and our Magical Unicorns. They discuss how fun and challenging it is to animate our iconic equity characters and the talent and time it takes for their teams to bring even a brief ad to life through live-action animation - plus they share career advice for those thinking about entering the animation industry. For more information, visit us at https://blog.generalmills.com/ 

An inside look at the creation of Go-GURT, which made its debut 20 years ago. Find out how we came up with our yogurt in a tube concept - and what it actually started as. Also, what Go-GURT offers today as an anytime snack and school lunch favorite. For more information, visit us at https://blog.generalmills.com/

Steve Rosenzweig has a unique job in the food industry. He’s a soil scientist, working to help farmers in the General Mills supply chain improve the health of the soil on their land. In this episode, he talks about his career, his mission and the importance of soil health. For more information, visit us at https://blog.generalmills.com/

Holiday cookie baking season is officially here. From intricate to easy, there is a recipe just right for home cooks of all kinds. In this episode, we talked to Cathy Swanson Wheaton, the executive editor behind many of your favorite Pillsbury and Betty Crocker cookbooks, to hear her secrets for cookies that look and taste great. She covers current trends and twists on the classics, simple mistakes that have big cookie consequences, and creative cookie decorating ideas when you’re short on time or ingredients. For more information, visit us at https://blog.generalmills.com/

Manny Galán and Pat Giles talk with us about their time working on designs, and a style guide, for our Monster Cereals: Boo Berry, Count Chocula, Franken Berry, Fruity Yummy Mummy and Frute Brute. For more information, visit us at blog.generalmills.com.