Sure, there are much simpler ways to pour a bowl of cereal. But they’re not nearly as fun and creative as the methods that we saw at the 2018 Rube Goldberg Machine Contest in Chicago, Illinois, on April 21-22, 2018. In this episode, you’ll learn more about the contest and legacy of its namesake, along with what it means to the organizers, participants and judges. For more information, visit us at blog.generalmills.com.