Guys Who Do Stuff

A Value-Driven Business with Paul Peterson


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When considering a big career change Paul wrote a list of things he valued:

  • He wanted to be present
  • He wanted to be closer to home and family
  • He wanted to be more involved in the community
  • He wanted more face to face interaction
  • He didn't want to commute as far

"When you're married, if you and your wife are on the same page with something, that's probably something you should really think about doing." - Paul

Paul is not.a stranger to running a business. He had a shaved ice truck that he grew into four trucks and used the selling of those trucks as starter money for his life before settling into a career. But when it stopped being fun and started feeling like churn he was looking for an opportunity to do something more in line with his values.

He has taken the philosophy of trying to make the person in front of him feel like the most important person at the time. Being present in the moment. 

Paul shares his weapons of choice for brick and mortar business owners:

  • Develop healthy time management skills
  • Have a plan when to switch from startup mode to maintenance mode
  • Be consistent
  • Work hard to have a balance
  • Write down your work items so they are accounted for and you can be present when home
  • Wake up early


Also mentioned in this episode

  • The Compound Effect by Darren Hardy
  • Southern Peak Brewery in Apex
  • Lisa Gaither the muralist 



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