Have a world-changing product idea but don't know how to get it to users? This no-nonsense episode of the Arguing Agile podcast breaks down the REALITY of building products from the ground up.

Listen as two industry veterans discuss market research, MVPs, user feedback, and go-to-market strategies so that you can avoid costly mistakes and boost your chances of success.   

0:00 Topic Intro: 0 to 1
0:36 Hey Kid, I Got This New Idea!
1:55 What Problem Are We Trying to Solve?
3:42 Identifying a Market and/or Audience for MVP
7:18 Research & Product Market Fit
8:25 Data-Driven Culture (or Not)
12:56 Team Members Talking Directly to Customers
14:23 Strong Opinions, Loosely Held
17:29 Interview Your Customers (and Competitor Customers)
20:19 MVP-to-Pilot
24:43 Realtime Alpha/Beta Feedback
27:42 Alpha/Beta Misconceptions
29:06 Alpha Partners & Clarity of MVP
32:27 Leveraging (Technical) Debt
34:46 Usability
37:53 Monetization
41:07 Go to Market Strategies
45:40 Find or Create Your Audience
48:32 What We Learned
50:19 Wrap-Up

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Watch it on YouTube

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Apple Podcasts:
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Spotify:
https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3

Amazon Music:
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AA147 - Creating and Launching New Software Products (0 to 1)